14 posts tagged "Mugler"
Thierry (or, as he’s now called, Manfred) Mugler has found the perfect stage on which to reinvent himself—a literal one. This winter, the eighties legend, who returned to his namesake label as creative adviser after Nicola Formichetti’s departure in April, will open Mugler Follies, a full-throttle revue (i.e., variety show) that, as his Web site muglerfollies.com details, will consist of acrobats, actors, models, singers, eroticism, technology, lots of lights, original songs, and beyond. Set to open in December at Paris’ Théâtre Comédia, the show, which guests can enjoy over dinner, or champagne, will undoubtedly be packed with dramatics and razzle-dazzle. But what has us most excited are the costumes: Judging by the site’s illustrations, the wardrobe is a sexed-up space-age Mugler fantasy at its best.
“We’re celebrating here!” said Nicola Formichetti, by phone from Diesel’s headquarters in Italy this morning. The reason: The announcement was made today that Formichetti, as was much-rumored when he left his creative director post at Mugler this week, is joining Diesel as its first artistic director. “Mugler was all about creating luxury, and fantasy, and bringing the dream and the entertainment into an already existing brand,” Formichetti said. “At Diesel, I want to talk straight into people’s hearts, people in the street.” Here, Formichetti lays out his plans to put Diesel denim back on the map.
Thank you so much. Actually, I’m presenting my first project today. It’s our initiative of the Reboot Campaign. It’s the advertisements, starting from June. So it’s the visual side, and we’re going to start a big digital community on Tumblr first. And I want to crowd-source using social media and start getting the armies together, because I can’t do this alone. We need lots of people’s help, and it’ll be a great way to meet new talent and designers and artists. Because Diesel’s such a global brand; the team should be global, too.
Tell me more about the Reboot project.
You can actually go to the Diesel Reboot page. You can just go there, and I’ve already reblogged some of the stuff I liked online. We go in, and you guys can join the community and tell us who you are and what you like. And we’re going to have little missions, so for the first mission, we’ll ask, “What’s your favorite thing?” And another mission would be, “How would you like to see this change?” Or “How would you customize this denim?” And then we’ll give an award per mission. So you’ll get something back. It’s kind of like a dialogue. It’s a new way of using social media, and I’m super excited for that.
What, exactly, does “artistic director” mean? What will your role at Diesel entail?
I’ll be directing the collection. So I’ll look at the entire company—from the clothing to the products, the shows, the marketing, the store experiences, the advertising. All the details. It’s so crazy.
What most interests you about the company?
Well, I love that if you have a great product, and if you have great communication, you can actually get to people. Because that really didn’t happen with me at Mugler. I wasn’t seeing a cool guy wearing my clothes on the street. Yes, Gaga wore it. Beyoncé wore it. But what I wanted was to see someone—like, a cool girl—wearing my jackets or pants on the street randomly. Continue Reading “Diesel, Now Unleaded: Nicola Formichetti On His Expansion Plans” »
Mugler, which returned to the runway two years ago under the creative direction of mega-stylist Nicola Formichetti (above left, with designer Sébastien Peigné), will part ways with him, WWD reported today. The label called the creative director “a historical part of the Mugler legacy” and praised him as “the force that catapulted us forward”; no word from the man himself, who, according to the paper, is on vacation.
London is jam-packed with emerging fashion talents. And now you can find all of them (or, at least, a lot of them) in one place. On February 17, Machine-A, a concept store founded by Stavros Karelis, will open permanently on 13 Brewer Street (it existed a few years ago, in an experimental capacity). Working with rainbow-haired stylist Anna Trevelyan, who serves as the store’s fashion director, Karelis will stock clothes by brand-new designers (Ashley Williams, Shaun Samson, Agi & Sam) and bright young stars (Louise Gray, Christopher Raeburn, Sibling), alongside wares by established labels like Raf Simons, Chalayan, and Mugler. Karelis hopes that Machine-A will serve as a platform to help promising youngsters establish an early retail presence. In addition to simply selling new designers’ collections, Machine-A will work with up-and-comers on collaborations and in-store installations, the first of which will feature Alex Mattsson. “My personal aim is to [offer] inspirational collections, innovative products, and comfortable high-quality clothes,” says Karelis, who also notes that Trevelyan’s input and keen eye for the next big thing have been invaluable. Case in point: the Spring ’13 ad campaign Trevelyan styled for the shop. Style.com has an exclusive look at the Meinke Klein-lensed images, which feature Machine-A’s Spring stock from Louise Gray (above) and Ashley Williams (below).
Machine-A, located at 13 Brewer Street in London, will open on February 17.
Mugler creative director Nicola Formichetti can multitask with the best of them. In 2012, the designer styled Lady Gaga, launched his Nicopanda streetwear line and guest edited an issue of Dazed & Confused . Somehow, on top of all that, he still found time to conceive six collections for Mugler and launch the brand’s first collection of luxury handbags.
Ranging from $1,050 to $18,000, the thirty new Spring ’13 purse styles boast Formichetti’s sculptural, futuristic aesthetic. Structured top-handle satchels in a variety of leathers and exotic skins, like patent crocodile and rubber alligator, come with silver hardware accents shaped like talons, while evening clutches have a “weaponlike” appeal. The boxy Agent bag (left)—which, along with the rest of the collection, will be available in Barneys New York, Opening Ceremony, and other select stores from February—has already made rounds on the celebrity circuit, having been spotted on the arms of Kim Kardashian and Gwen Stefani. Naturally, Formichetti is keeping up the pace in 2013. Later this month, Mugler will present their pre-fall collection and unveil a whole new batch of accessories.