Despite a TV show that never quite caught on in the U.S. and a faint lingering of what-is-it-she-does-again, Alexa Chung has become a veritable style icon. (Just ask the customers—celebs included—eager to snap up Mulberry’s Alexa bag, or Chanel, which named her a brand ambassador.) As a result of the attention, she’s mostly traded her [...]

Walking into the Mulberry shop on Madison Avenue last night, you could be forgiven for wondering how Valentine’s Day had come around so soon. The store was decked out in pink and red balloons, “Baby Love” was playing over the loudspeakers, and everywhere you looked, there were people kissing. In photographs, anyway: Mulberry was celebrating [...]

Mulberry’s annual fashion week bash Monday night was particularly crowded this year, seeing as some guests arrived in the capacious headgear they’d sported earlier in the evening for Stephen Jones’ exhibition opening at the Victoria and Albert Museum. Waiters in polyester gym shorts—back this year by popular demand—handed out apple martinis to Jacquetta Wheeler, Poppy [...]

Tote bags have long provided a portable canvas for art masterpiece lookalikes. But leave it to Mulberry to consign wan reproductions to museum gift shops and make the bags themselves into works of art worthy of display in its New Bond Street flagship store windows. By teaming up with London’s tastemaker FRED gallery, Mulberry has, [...]