23 posts tagged "Mulberry"
Today, Mulberry opened the doors of its first U.S. flagship store, and it’s chock-full of bags—and books? You read that correctly. The new 5,00-square-foot space in Soho has plenty of the London-based label’s signature offerings, as well the custom New York Clipper bag featuring a “peace, love, and apple” motif ($950, pictured), but the space also houses more than 8,000 hardback books—a tribute to the site’s history as a printer and bookstore.
“Artist and designer Jonathan Ellery has created a giant brass triptych inspired by the British love affair with New York and the industrial heritage of the building,” says Mulberry brand director Georgia Fendley of the new Spring Street store. “We have also created a curved folly built entirely out of books, which sits at the center of the store and creates an idiosyncratically English home for our shoe collection.”
Here, in a Style.com exclusive video, an inside look at the newest chapter in Mulberry’s 40-year tale.
Mulberry Soho, 134 Spring St., NYC.
Forty isn’t exactly a grand old age for a British heritage brand like Mulberry (by comparison, Burberry is 155), but in the words of creative director Emma Hill, “We have a lot to say!” Kicking off the 40th birthday celebrations is Mulberry ($90, available at Mulberry boutiques), a 480-page coffee-table book three years in the making. The tome features fly-on-the-wall photography by regular brand collaborator Venetia Dearden, shot everywhere from a campaign shoot with Tim Walker to an after-party with Alexa Chung. Looks inside the Somerset, England, factory jostle next to images of brand execs trying to fit a giant helium balloon in the shape of a Bayswater bag into a London cab. “We’re warts and all,” Hill explains, “and we don’t take ourselves too seriously. It’s nice that we could have pictures of our front-row celebrities but also silly ones of us having snowball fights.” The birthday celebrations will continue through the year, and the infamous helium Bayswater will make appearances at parties in London and New York, where a new Spring Street store is set to open. Hill hints that the new space will feature a special new piece exclusive to New York.
A packed schedule like hers requires the occasional break, like Hill’s recent trip to Cornwall for the Royal Wedding weekend. “We had a lawn party with lots of Union Jack bunting and cucumber sandwiches and scones and Victoria sponge cake and flag waving,” she said. As for the new Duchess, “She looked amazing, I thought she handled herself incredibly and was so poised.” First the Alexa; next, perhaps, the Catherine?
Harry Potter. Avatar. Mulberry? One of these things isn’t quite like the others—though all three have benefited from the magic touch of Framestore, the visual effects company that worked with creative directors Ronnie Cooke Newhouse and Stephen Wolstenholme of House and Holme and Park Village director Luke Losey to bring Mulberry’s Tim Walker-shot campaign to life. Rather than do a standard film, the English label used animation, rotoscoping, and repainting to make the candy-colored shots of Lindsey Wixson and Nimue Smit pop to life. The result is a minute-and-a-half short that’s part Alice in Wonderland—with blooming hydrangeas and wandering piglets—and part atmospheric editorial. It debuts today, here and on Mulberry.com.
A Lighter Shade Of Pale At Givenchy, Wedding Bells For Lauren And Mr. Lauren, The Latest From London, And More…-------
Riccardo Tisci is crowning a new model of the moment—just when his last discovery, his longtime assistant, transgender model Lea T., is being celebrated more than ever. His next campaign will star albino model Stephen Thompson (left) alongside Mariacarla Boscono, Daphne Groeneveld, and Iris Strubegger. Albino skin tones are “very near my world,” Tisci isaid. [WWD]
Congratulations to fashion scion David Lauren, who reportedly proposed to longtime girlfriend Lauren Bush on Friday night. [Page Six]
Step right up, dedicated shoppers: Chloe Sevigny’s Resort ’11 collection for Opening Ceremony goes on pre-sale today. Nothing says “Merry Christmas” like one of Sevigny’s Robert Mapplethorpe-print T-shirts. (But probably not for grandma’s stocking, as most of them are NSFW.) [Fashionologie]
In London, Mulberry’s on top. The resurgent brand tripled its profits in the last sixth months, was named Brand of the Year at the British Fashion Awards, and is now opening a new Bond Street flagship that’s a giant 5,400 square feet. In other words: A whole lotta Alexas. [WWD]
And speaking of London fashion, Nicole Farhi’s named a new men’s designer: Massimo Nicosia, a veteran of Pringle of Scotland and Alessandro Dell’Acqua. [Vogue U.K.]