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July 29 2014

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5 posts tagged "MYKITA"

EXCLUSIVE: Maison Martin Margiela and Mykita Throw Some Shades

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Maison Martin Margiella x Mykita

Maison Martin Margiela has always been a secretive house. Its labels are nothing more than white stitches; its namesake designer, who left the house in 2009, has been photographed only about twice; and its current creative team is completely anonymous. Now the ever-provocative clothier is joining forces with Berlin-based minimalist eyewear brand Mykita for a special capsule collection, which will be unveiled tomorrow at Mykita’s Soho flagship. “The conversations with Maison Martin Margiela began in June 2012,” recalled Mykita CEO and creative director Moritz Krueger. “For us, a collaboration is like an exothermic reaction, where we are mixing the DNA of two companies as ingredients together in a test glass: The result is a truly new matter.”

Krueger was shy to reveal the details of their collaborative process (no Margiela inner workings coming out here). He would talk about the results: two design groups—the Essential, which Krueger described as “historical eyeglass forms translated into the contemporary context,” and the DUAL, the more deconstructed of the two. “The glasses are not designed for any one person in mind,” explained Krueger of the shades, which, priced at $550, debut exclusively here. “None of the Maison’s or Mykita’s creations have that purpose. The Mykita x Maison Martin Margiela collection boasts a whole range of glasses, from ultralight metallic structures to thicker, cat-eye or round acetate frames.” Available at Mykita and MMM stores beginning April 17, these shades will definitely help you achieve some of that Margiela mystique.

Photo: Courtesy Photo 

Mykita Takes Manhattan

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Mykita's Manhattan store

Tonight, Berlin-based eyewear label Mykita will open its debut American outpost in New York City. But first it has to grapple with the Northeast’s heat wave. “We are trying to find a way to cool it down!” said creative director Moritz Krueger.

Krueger needn’t worry: Mykita’s modus operandi—from its product design to its retail formatting—is inviolably cool. “We conceived the store in-house. It comes from one hand; it’s very personal. We try to create our own world,” he explained. In New York, that universe is lent an industrial twist via stark white walls made of perforated steel beads, flight-trolley storage units, and a fluorescent lighting scheme that tracks the space’s original sprinkler system. Mykita Manhattan also boasts a special laboratory rendered in partnership with Carl Zeiss—one of the world’s leading optical research firms—in which clients may consult with on-site optometrists for bespoke frames and lenses. Continue Reading “Mykita Takes Manhattan” »

Damir Doma X Mykita Sunglasses

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Up-and-coming designer Damir Doma had a strong showing on the Paris runway yesterday—what Style.com’s Nicole Phelps called his “click moment.” Paired with those smartly tailored pantsuits and sleeveless shifts were these über-cool circular frames, made in collaboration with eyewear brand Mykita (the label has just come off a collab with musician Beth Ditto). “This particular shape perfectly rounds up the Damir Doma look,” the designer says of the sunglasses made from gold, platinum, graphite, and horn (which explains the price tag—they start at $1,700 and they’re available on Mkyita.com in February). “From the very beginning, our aim was to translate the traditional shape into something modern and create an iconic object.” Here, Style.com has the up-close look at the shades.

Photo: Courtesy of Mykita

Bright Side

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The Berlin-based eyewear label Mykita first made its debut with a metal frame collection and has since rolled out more eccentric styles, like the futuristic, buglike Moncler frames released in December. For Fall, the brand, favorited by the likes of Lady Gaga and Sarah Jessica Parker, looked to the Panto shape of the twenties and thirties, which resurfaced in the late sixties and again in the eighties, and gave it an update. The four new styles revisit classic round frames in stainless steel with red or blue lenses ($472), but the more square versions (pictured) in amber or gray acetate ($462) are our favorites. Style.com has the first look at the latest sunnies, above. To see the full collection, click here.

Photos: Courtesy of Mykita

Bernhard Willhelm’s Fashion Fiesta

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Chaos and confusion were the order of the day at Bernhard Willhelm’s Mexican-fiesta-themed presentation at Paris’ Kogan Gallery yesterday evening. But, according to the rambunctious German designer, who came dressed for the occasion in a sombrero and a coconut necklace, that was precisely the point. “The theme is ‘You’ll Never See What You Have Paid For,’ and then we went Mexican, but the collection is not Mexican,” said Willhelm. “It doesn’t really make sense, but that’s the only way to describe it.”

Models caused a stir on the street as they shimmied in front of the gallery window wearing cutout frocks printed with collaged human eyes, two-toned leggings, and retro trainers. Characteristic of Willhem’s conceptual perspective, the runway was an installation by New York-based artist Christian Holstad. Wrapping around the gallery, it featured totems made of discarded fashion magazines, hanging sculptures crafted from vegetables, fruit, and plastic wrap, and what appeared to be Styrofoam cakes spinning on old record players. The models, with their radioactive-pink lips and shredded-paper pigtails, effectively merged with the artwork: One girl smashed a cake against the window while showing off her tribal-print black and white tunic, while another incorporated a watermelon-topped umbrella into her strut.

Most of the designer’s playful street-cool looks were paired with metal MYKITA glasses with XXL cut into where the lenses should have been. “It means live large, even if you only have a little money,” explained the designer. Judging by the models’ lighthearted runway behavior, as well as the laughing, if not rowdy guests, Willhelm’s point was well taken. And perhaps, in these pressed times, his collection’s message makes sense after all.

Photo: Courtesy of Bernhard Willhelm