5 posts tagged "MyTheresa"
There’s no shortage of deejays on the fashion scene, with your Misshapes and your Harleys and your Alexas and what have you. But Mimi Xu—who goes by the name of Misty Rabbit when she’s on the decks—has a particularly impressive knack for blending unexpected musical genres (think Berlin’s ambient electro mixed with classical jazz fading into a cool spin of disco-funk) into cohesive and oh-so-catchy sets. She’s an eager bunny, and knows just how to get the party going for the likes of Miu Miu, Prada, Fendi, Acne Studios, and too many others to name. This season, the Shanghai- and Copenhagen-raised but London-based sound designer is as busy as ever. She mixed the soundtracks for Yigal Azrouël, Catherine Malandrino, Tome, and Ostwald Helgason in New York, developed runway music for Topshop, Julien Macdonald, and Emilia Wickstead in London, and dropped a special Fall/Winter mix for Mytheresa.com just last week. Next up? A hotly anticipated party for Moncler’s Pharrell Williams collaboration in Paris this evening, and a personal design project, which will undoubtedly become the requisite accessory for music-loving cool girls come holiday season. Here, Xu talks to Style.com about her Mytheresa.com mix, the difference between playing parties and runways, and her favorite new artists.
You’ve done a lot of shows this season. How does deejaying a fashion show differ from deejaying a party?
Deejaying is about a spontaneous, fun, and playful way of sharing music. It’s about getting the party going. When you do a soundtrack, it’s very nerdy and unglamorous—you’re behind the scenes, you’re really working with the designer, and you’re creating something with the designer to really reflect his collection. It’s not about what I like. Of course, it’s about my influences and my take on music. But I’m there to showcase the collection. I love doing both, but they’re very different. Show soundtracks take a lot longer. It’s a much more technical process—it’s much more creative, and it’s more intellectual. And with soundtracks, everything’s set in stone previously. On the day of the catwalk, you don’t have to do anything besides cuing the show. But when you deejay, things never go to plan. Anything can happen on the dance floor. I can fill up the stage—who knows?
What have designers been asking you to play this season?
There are no specific trends this season. Each designer had their own inspirations. Musically, I went from Mississippi blues to Brazilian seventies experimental Tropicalia movement to psychedelic rave to classical theatrical to French electro. It’s a big range, so you need to be very erudite in your music knowledge. Designers need that.
What are you going to play for the Moncler-and-Pharrell Williams party?
I’ve been thinking today that we’re gonna do something quite hip-hop-y. But I don’t know! You can’t play Pharrell Williams tracks. I’d be embarrassed to play someone’s track when they’re in the room. So I’m not sure yet…. Obviously, I’m gonna have a lot of R&B and hip-hop, but it’s gonna go into disco and a few electronica-sounding tracks, too. I need to get people dancing, so I’ll see tonight how it will go. Continue Reading “Misty Rabbit Talks Spinning Fashion’s Soundtracks” »
Brevity, the soul of wit. It was a shared fascination with all things brief that drew together Joseph Altuzarra and photographer-filmmaker Simon Cave. “He loves trailers!” Altuzarra said last night at the party e-tailer MyTheresa.com threw in his honor. “And I love trailers, which is the weird thing—I think it’s a really interesting format. He has a certain affinity for narrative in a short format that I really responded to.” Until the nascent genre of short fashion films grows into full-length fashion features, the two are well matched. On the walls of the Chelsea Arts Tower, Cave’s video “trailer” starring Lithuanian model Agne Konciute and teasing Altuzarra’s slinky Fall collection—which just launched on MyTheresa—ran on a continuous loop. “It was more about exaggerating this idea of the glamazon,” Altuzarra explained, “and having this woman be very much put on a pedestal, with something iconic about her.” Around the room, new icons—in the form of MyTheresa’s newly named brand ambassadors—mingled: Alexa Chung here, Harley Viera Newton there, Leigh Lezark off yonder. It was enough to turn any man’s head, and sex appeal is, after all, a label specialty. “A man who can be so sweet and who can design clothes so extravagantly seductive,” marveled MyTheresa’s buying director, Justin O’Shea, “you don’t meet those every day.”
Judge a man by the company he keeps, and an e-tail boutique by the shoppers it attracts. That, at least, is the reigning logic at Mytheresa, which this week rolls out a new portrait series of its favorite fans. The collection of snaps begins with English clotheshorse Alexa Chung, who models her favorites of the site’s current wares, from Acne to Valentino. The portraits appear here, on Style.com, along with a look behind the scenes at Chung’s shoot, below. The series will continue in the coming weeks with camera-friendly faces such as Harper’s Bazaar‘s Laura Brown, who’s no stranger to the online video, as the host of Bazaar‘s The Look Web show, and London-based deejay Mimi Xu.
The multitalented Waris Ahluwalia—jeweler, Style.com advice columnist, scarf enthusiast, actor—has found his way in front of the cameras before. His new star turn, for the up-and-coming fashion film directrice Quentin Jones celebrates the arrival of his namesake House of Waris jewelry collection to e-tailer MyTheresa. For a seasonally appropriate Halloween launch, the store is offering HoW’s skull earrings exclusively, in black, white, and several enameled colors ($245). Above, the spooky short flick.