the catwalk, product placement’s next frontier

Fashion and film are two industries that like to cross-pollinate, but Bollywood proves exceptionally fertile ground for cinematic style collaborations. Take Narendra Kumar’s collection for Sunsilk, India’s biggest haircare brand, at LFW. Sunsilk is an investor in director Madhur Bhandarkar’s upcoming garment industry exposé, Fashion, which will explore the Indian style world’s seamy underbelly (think [...]