3 posts tagged "Nasty Gal"
It looks like vintage Chanel isn’t the only thing Nasty Gal is adding to its repertoire. According to Nasty Gal founder and CEO Sophia Amoruso‘s Twitter account, the eBay site turned mega e-tailer has plans to bow IRL locations. “We are opening stores. District manager needed for the LA region!” the tweet read. The only question is: Will the shops have enough exclusive swag to lure shoppers away from their computer screens? No news yet on dates for the retail rollout. Stay tuned…
With a true vintage heritage, Nasty Gal is going back to its roots with the Ultimate Score, a collection of one hundred pieces of vintage Chanel clothing, jewelry, and bags. “I sold my first Chanel jacket on eBay in 2007,” Sophia Amoruso, founder and CEO of NastyGal.com, told Style.com. “Since then we’ve continued to carry both non-luxury and luxury items in our vintage category…and today [customers are] still demanding more.” Scoured from the best sources and secret spots, the stash includes pieces from the eighties and nineties that fit perfectly into the Nasty Gal closet, among them a leather backpack, logo-print blouses, crop tops, high-waisted trousers, classic bouclé suits, and bags.
“There were definitely fashion moments we wanted to hit,” Amoruso continued of the collection that’s peppered with the black leather and gold chains of the eighties and the pastels and silver holograms of the nineties—even runway pieces from Spring ’97 are on offer. “Chanel transcends culture. Coco Chanel was a visionary who broke rules and set the stage for generations of women after her to think and dress for themselves.” The introduction of this luxe vintage range comes at a time when the savvy entrepreneur is upping her high fashion image. And these new finds—which, debuting exclusively here, will be available on the site from 9 a.m. PT today—embody the same spirit with which Amoruso built Nasty Gal.
Sophia Amoruso, the 29-year-old eBayer-turned-Internet entrepreneur behind Nasty Gal, is in New York this week celebrating a pair of milestones: the e-tailer’s eponymous new ready-to-wear collection and the launch of Shoe Cult, its debut footwear line. Alexandra Richards, Emily Weiss, and Mia Moretti joined her for dinner at Hudson Clearwater last night. “This is a first for us,” Amoruso told Style.com. “Until now we’ve kind of only thrown brutish parties, which is my comfort zone.” But there’s nothing brutish about her business savvy. Nasty Gal sold about $100 million in clothing and accessories in 2012. She sat down with Style.com at the Crosby Street Hotel Wednesday afternoon to discuss her 50,000-and-counting Instagram followers, her love affair with Nike, and how the new additions will add to Nasty Gal’s bottom line.
You did the show circuit in New York last season. Was that your first time?
I’d gone a few years before. Erin Wasson was a customer when she was doing her thing for RVCA. She had bought some vintage from me, and she invited me because she was inspired by [those pieces]. It was interesting to see the full cycle, you know, “Wow, I sold vintage, and something that was inspired by it walked down the runway.” There’s nothing more encouraging than that. That was 2009. And I’ve gone the last two seasons. But I’m not a blogger; I’m not an editor; I don’t buy many of these brands. For me, it’s nice to see it in person, but I’m not sure it’s totally necessary.
Would you like to be part of the official New York fashion week schedule in the future?
There’s no plan for it.
What is your impression of the New York fashion world, as an L.A. outsider?
I’m really glad that I can come participate and meet people who are making the fashion world happen. If I were personally in New York and running my business here, I could be pretty distracted by it. It’s glamorous. But in L.A., at the end of the day I go home and hang out with my boyfriend and my poodle.
Are there designers in New York that you like or admire?
I really like old Norma Kamali. I like to know what’s going on, but personally I still wear mostly vintage. And, like our customers, I’m not really bound to only wearing one designer, or a few designers. It’s kind of a mix and match. Although I love Céline’s shoes and accessories.
So you still spend time hunting through vintage stores?
I don’t go vintage shopping in L.A. anymore. I steal stuff from our vintage department.
How important is vintage to Nasty Gal?
Vintage is a significant part of our business. It’s something like 1 percent, but at the scale we’re operating at, it’s close to a $1 million business. For a lot of people that would be good enough. Continue Reading “Gal Power: Nasty Gal’s Sophia Amoruso on Her $100 Million (and Counting) Adventures in E-tail” »