August 29 2014

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5 posts tagged "Nasty Gal"

EXCLUSIVE: Nasty Gal’s Sophia Amoruso Goes Back to Her eBay Roots


Nasty Gal

“EBay is where it all began,” Nasty Gal’s founder and CEO, Sophia Amoruso, said. With that in mind, it’s fitting that she’s decided to go back to her brand’s roots and revive the Nasty Gal Vintage store on the online marketplace—even if it’s just for ten days. “To break the rules, find success, and then be invited back by this auction giant to do a special charity auction is very symbolic,” she told The collection of more than thirty vintage pieces features designs off of Amoruso’s own back. From the iconic East West Musical Instruments leather “Parrot” jacket to handpicked gems from Alaïa, Comme des Garçons, Moschino, and Karl Lagerfeld, the assortment is a testament to Amoruso’s discerning eye that launched the Nasty Gal empire.

Nasty Gal

This new endeavor is a chance to revisit the renowned eBay success story with a charitable slant. Benefitting Amoruso’s new #GIRLBOSS Foundation, named for her new book, which drops tomorrow, the ten-day auction will raise money for the nonprofit founded by Amoruso in an effort to give back. “Creativity and business acumen don’t always go hand in hand,” she said of her charity, which aims to help further the dreams of future entrepreneurs. “I want to give other creatives the opportunity to find the entrepreneur inside themselves and teach them how to build their own platform.” If Nasty Gal is any indication, this boss’ success story is worth writing—and sharing.

Bidding begins on Monday, May 19 at 4 p.m. PST on Starting bids range between $300 and $5,000.

Photo: Ami Sioux

The Final Countdown: Style File’s Top Stories of 2013


Alexander McQueen: Working ProcessThe fashion biz has had quite a year. 2013 was jam-packed with major designer shakeups, groundbreaking ad campaigns, celebrity collaborations, and pop star performance wardrobes filled with custom-made designer duds. In the final days leading up to 2014, we’re counting down Style File’s most popular twenty stories of the annum. So sit back, relax, and relive 2013′s unforgettable moments. Read numbers fifteen through eleven, below.

15. Gal Power: Nasty Gal’s Sophia Amoruso on Her $100 Million (and Counting) Adventures in E-tail

Nasty Gal’s Sophia Amoruso has been a newsmaker this year, to say the least. Shoppers and insiders alike watched in awe as her business took off, and now her multimillion-dollar e-tail platform is set to open a range of brick-and-mortar locations.’s Nicole Phelps sat down with the 29-year-old eBayer-turned-CEO in August to talk about her passion for vintage, the New York fashion scene, and the future of Nasty Gal.

14. Delphine Arnault and LVMH Announce the New LVMH Prize for Young Designers
In November, broke the news that mega-luxury group LVMH is launching a 300,000 euro international fashion prize for young designers.’s Matthew Schneier spoke with Delphine Arnault about the new initiative.

13. Nick Waplington Talks Alexander McQueen and Working Process
Before his tragic suicide in 2010, Alexander McQueen asked photographer Nick Waplington to document the creation of his fifteenth anniversary collection, the Horn of Plenty. Waplington was one of the only people outside of McQueen’s studio allowed to observe the designer’s creative process, and his new book, Alexander McQueen: Working Process, provides an unprecedented look at the creative genius in action.’s Katharine K. Zarrella spoke with the photographer about the tome, what it was like to work with McQueen, and why the designer was so keen on preserving his legacy.

12. Alaïa Walks the Dotted Line
Whenever Azzedine Alaïa holds a fashion show, it’s a special treat. In March—well after the ready-to-wear collections had wrapped—the legendary designer quietly presented his polka-dotted Fall ’13 offering at his Paris studio. had a front-row seat.

11. A Man’s World: Nick Wooster Talks Pitti
At Pitti Uomo this past June, tattooed dandy and menswear insider Nick Wooster spoke to about the evolution of the Florentine fair, his favorite new talents, and why he’s a “Disneyland attraction.”

Photo: Nick Waplington

Nasty Gal To Go IRL


SOPHIA AMORUSOIt looks like vintage Chanel isn’t the only thing Nasty Gal is adding to its repertoire. According to Nasty Gal founder and CEO Sophia Amoruso‘s Twitter account, the eBay site turned mega e-tailer has plans to bow IRL locations. “We are opening stores. District manager needed for the LA region!” the tweet read. The only question is: Will the shops have enough exclusive swag to lure shoppers away from their computer screens? No news yet on dates for the retail rollout. Stay tuned…

Photo: David X Prutting/

There’s Nothing Nastier Than Vintage Chanel


Vintage Chanel from Nasty Gal

With a true vintage heritage, Nasty Gal is going back to its roots with the Ultimate Score, a collection of one hundred pieces of vintage Chanel clothing, jewelry, and bags. “I sold my first Chanel jacket on eBay in 2007,” Sophia Amoruso, founder and CEO of, told “Since then we’ve continued to carry both non-luxury and luxury items in our vintage category…and today [customers are] still demanding more.” Scoured from the best sources and secret spots, the stash includes pieces from the eighties and nineties that fit perfectly into the Nasty Gal closet, among them a leather backpack, logo-print blouses, crop tops, high-waisted trousers, classic bouclé suits, and bags.

“There were definitely fashion moments we wanted to hit,” Amoruso continued of the collection that’s peppered with the black leather and gold chains of the eighties and the pastels and silver holograms of the nineties—even runway pieces from Spring ’97 are on offer. “Chanel transcends culture. Coco Chanel was a visionary who broke rules and set the stage for generations of women after her to think and dress for themselves.” The introduction of this luxe vintage range comes at a time when the savvy entrepreneur is upping her high fashion image. And these new finds—which, debuting exclusively here, will be available on the site from 9 a.m. PT today—embody the same spirit with which Amoruso built Nasty Gal.

Photos: Courtesy of Nasty Gal

Gal Power: Nasty Gal’s Sophia Amoruso on Her $100 Million (and Counting) Adventures in E-tail


Sophia AmorusoSophia Amoruso, the 29-year-old eBayer-turned-Internet entrepreneur behind Nasty Gal, is in New York this week celebrating a pair of milestones: the e-tailer’s eponymous new ready-to-wear collection and the launch of Shoe Cult, its debut footwear line. Alexandra Richards, Emily Weiss, and Mia Moretti joined her for dinner at Hudson Clearwater last night. “This is a first for us,” Amoruso told “Until now we’ve kind of only thrown brutish parties, which is my comfort zone.” But there’s nothing brutish about her business savvy. Nasty Gal sold about $100 million in clothing and accessories in 2012. She sat down with at the Crosby Street Hotel Wednesday afternoon to discuss her 50,000-and-counting Instagram followers, her love affair with Nike, and how the new additions will add to Nasty Gal’s bottom line.

You did the show circuit in New York last season. Was that your first time?
I’d gone a few years before. Erin Wasson was a customer when she was doing her thing for RVCA. She had bought some vintage from me, and she invited me because she was inspired by [those pieces]. It was interesting to see the full cycle, you know, “Wow, I sold vintage, and something that was inspired by it walked down the runway.” There’s nothing more encouraging than that. That was 2009. And I’ve gone the last two seasons. But I’m not a blogger; I’m not an editor; I don’t buy many of these brands. For me, it’s nice to see it in person, but I’m not sure it’s totally necessary.

Would you like to be part of the official New York fashion week schedule in the future?
There’s no plan for it.

What is your impression of the New York fashion world, as an L.A. outsider?
I’m really glad that I can come participate and meet people who are making the fashion world happen. If I were personally in New York and running my business here, I could be pretty distracted by it. It’s glamorous. But in L.A., at the end of the day I go home and hang out with my boyfriend and my poodle.

Are there designers in New York that you like or admire?
I really like old Norma Kamali. I like to know what’s going on, but personally I still wear mostly vintage. And, like our customers, I’m not really bound to only wearing one designer, or a few designers. It’s kind of a mix and match. Although I love Céline’s shoes and accessories.

So you still spend time hunting through vintage stores?
I don’t go vintage shopping in L.A. anymore. I steal stuff from our vintage department.

How important is vintage to Nasty Gal?
Vintage is a significant part of our business. It’s something like 1 percent, but at the scale we’re operating at, it’s close to a $1 million business. For a lot of people that would be good enough. Continue Reading “Gal Power: Nasty Gal’s Sophia Amoruso on Her $100 Million (and Counting) Adventures in E-tail” »