August 29 2014

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Joseph Goes Digital


Joseph, the luxury label founded by its namesake, Joseph Ettedgui, is at last launching e-commerce. Tomorrow, opens its online store, where fans of the label’s signature knits and knockout jackets can find the brand’s full collection, ready-to-wear, bags, footwear, and accessories included. “We are so excited to be launching our worldwide store, where, for the first time, the entire Joseph collection is available to buy online,” Joseph CEO Sara Ferrero tells And that’s not all. The site will also feature monthly editorials “shot by some of London’s best creative talent” and designer interviews with the likes of Joseph Altuzarra and Alexander Wang. For the first editorial, Joseph enlisted photographer Scott Trindle and stylist Natalie Wansbrough-Jones. got a first look at the new site, and here, we debut one of the Trindle-lensed shots before the full site goes live.

Photo: Scott Trindle