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2 posts tagged "Net-a-Sporter"

Yoox Jumps on the Activewear Bandwagon


swim final

Uh-oh, Net-a-Sporter, looks like you’ve got some competition! WWD reports that Italian e-tailer has entered the ever-expanding luxury activewear market. The virtual shopping destination will offer wares from established and niche brands geared toward technical performance. Between this , Net-a-Sporter, VPL’s latest lineup, and Lisa Marie Fernandez’s sporty new range, I might be inclined to hit the gym a little more frequently.

Photo: Getty Images

Net-A-Porter Gets Its Sport On



Titan luxury etailer, publisher of a modish new glossy, wearable tech pioneer, and soon, go-to for those who’d like to sweat chicly, Net-a-Porter has today announced the upcoming launch of a new division, Net-a-Sporter. Poised to bow July 9, it will offer 37 activewear brands, covering eleven pastimes, from tennis to surfing. Labels include big dogs such as Adidas by Stella McCartney and Nike, as well as more niche fare from the likes of MONREAL London and L’Etoile Sport. Customers can expect capsules exclusive to the site, too, from such favorites as Lisa Marie Fernandez and Zimmermann. Ms. Massenet, you may get us to that early Saturday morning Pilates class yet.

Photos: via