3 posts tagged "Nice Collective"
The San Francisco-based label Nice Collective has always preferred to fly under the fashion radar. But the Tuesday opening of its first retail store on SF’s highly visible main thoroughfare, Market Street, may change all that.
Dubbed the Mobile Supply Unit (MSU), the boutique is a pure distillation of the military-meets-post-apocalyptic concept of DJs-turned-designers Ian Hannula and Joe Haller. (This is the duo who, after all, used to stage runway shows overlooked by prying camera eyes, à la 12 Monkeys.) The ground is covered with military-standard portable flooring, and the space is furnished with surgical field lights, handheld paperless registers, suction cup signage, and featherweight Mylar mirrors, like those used on space missions. The result: The “store” can be reconfigured in hours, and relocated in just two days.
“We don’t plan on staying in one location longer than nine months,” Hannula told Style.com, while hanging the modular change booths made of recycled marine materials. “Part of the reason is that it is hard for us to pick a favorite city, a favorite demographic, a favorite neighborhood. The mobility feeds our craving for change.” Continue Reading “Nice Collective Sets Up Shop—Temporarily” »
Is it just me, or is fashion going mad for men in so many ways? YSL Unisex debuts in stores soon and Chloë Sevigny is following up her ballyhooed Opening Ceremony range with a unisex collection of her own. Then, a whole spate of womenswear designers have launched men’s collections (Balmain, Gareth Pugh) or announced plans to do so (Alexander Wang), and a host of menswear brands have either launched collections for women (Nice Collective) or announced plans to do so (Tim Hamilton). Meanwhile, eagle-eyed style spotters at last Thursday’s Adam Kimmel presentation in Paris saw Camille Bidault-Waddington sporting one of the menswear designer’s signature jumpsuits. What gives? “I think women love the quality of well-made menswear,” offers Kimmel, who claims a devoted female fan base. “Men’s tailoring on suits and outerwear is unbeatable, and women sometimes want something a little looser, and more durable and comfortable, without having to give up any of the refinement.” That said, Kimmel suggests that a bit of styling finesse is required, in order to femme up a menswear look. His advice: Start with a well-placed belt and a great pair of heels. “It’s also important to roll sleeves up,” he adds, “flip up collars, and unbutton shirts down to show a little skin.” In other words: Just because you shop like a man, it doesn’t mean you have to look like one, too.
San Francisco-based Nice Collective has been making some of the most coveted menswear around for about a dozen years now, so the launch of the brand’s womenswear line is, to put it mildly, way overdue. The wait ends this fall, as the first official women’s collection ships to stores. But why, a female fan of the brand’s ultra-refined basics must ask, did we have to wait so long? “We actually started out designing both women’s and men’s clothes,” explains co-founder Ian Hannula. “But that was back when we were just making deconstructed tees and things like that.” He continues, “By the time we started taking the clothes more seriously, it had become pretty obvious that we could only be serious about one thing.” Hannula and partner Joe Haller decided, obviously, to focus on menswear—though, as the brand ramped up, they’ve released the odd women’s piece. “Generally, it’s been something adapted straight from the guy’s stuff,” notes Haller. “Same idea, same fabric, but cut for a woman. The response was always great but now it finally feels like the right moment to do something more emphatic.” The collection is heavily populated by sharply tailored, detail-driven pieces with a utilitarian point-of-view, which Haller and Hannula agree is meant for a girl with not only a tomboyish sense of style but also a distinctly masculine approach to shopping. “Guys will stick with one look,” comments Haller. “You’ve got to give him a good reason to switch his jeans, and you’ve got to give him new jeans that’ll endure.” “I think,” interjects Hannula, “we’re starting to see more girls who shop that way, too. They don’t want to look trendy. They just want to look good.”