49 posts tagged "Nicola Formichetti"
When Nicola Formichetti stepped into his role as Diesel’s artistic director back in April, he told us that he’d be making some big digital moves. “I want to crowdsource using social media and start getting the armies together, because I can’t do this alone,” he explained, citing Reboot, Diesel’s ongoing Tumblr project, as the first step. Today we learned that the social media maven turned to the micro-blogging site to cast his first ad campaign for Diesel. “I wanted to find people who reflected the diversity of the creative community today and not just the typical model,” Formichetti told WWD. The denim label’s artistic director chose twenty creatives—from graffiti artists to teenage film students—to star in the Inez & Vinoodh-lensed fall adverts. There were, however, a few familiar faces, among them game changer Casey Legler, the first female model to be signed to a men’s division.
Gary Card is a master at making other people’s visions a reality. He’s become the go-to set designer/prop maker/illustrator/artist for the likes of Lady Gaga, Nicola Formichetti, and Nick Knight, and has worked with such top-tier publications as AnOther Magazine, Dazed & Confused, i-D, and T magazine. (Perhaps you saw the flaming, ten-foot-tall, wicker T he built for the latter back in 2009?) But last night in London, Card took a little “me” time and opened his first solo show, Abandoned Amusement Park, at Dalston’s Eternal Youth gallery. “I am used to building things based on the tastes of other people, and it was quite nice to do something for me for a change,” offered the artist.
The exhibition features strange cartoonish figures created with wire and tape, then papier-mâchéd into ghostlike figures. They each have bulbous noses and a look of horror on their faces. “The idea of something like an old relic being rediscovered fascinated me,” explained Card. “This is meant to represent something that has been left to rot, melt, and die, and the tragedy of that is shown in their faces. Yes, it’s cartoonish, and there are definitely sinister undertones, but that is perhaps the way life should be seen.”
The opening was a significant milestone for Card, and he shows no signs of slowing down. Next on the docket are a project with Roksanda Ilincic; a film with Chris Sutton, for SHOWstudio; and a trip to New York to work with Spring Studios. “It is looking to be a very exciting fall,” he said.
Thierry (or, as he’s now called, Manfred) Mugler has found the perfect stage on which to reinvent himself—a literal one. This winter, the eighties legend, who returned to his namesake label as creative adviser after Nicola Formichetti’s departure in April, will open Mugler Follies, a full-throttle revue (i.e., variety show) that, as his Web site muglerfollies.com details, will consist of acrobats, actors, models, singers, eroticism, technology, lots of lights, original songs, and beyond. Set to open in December at Paris’ Théâtre Comédia, the show, which guests can enjoy over dinner, or champagne, will undoubtedly be packed with dramatics and razzle-dazzle. But what has us most excited are the costumes: Judging by the site’s illustrations, the wardrobe is a sexed-up space-age Mugler fantasy at its best.
“We’re celebrating here!” said Nicola Formichetti, by phone from Diesel’s headquarters in Italy this morning. The reason: The announcement was made today that Formichetti, as was much-rumored when he left his creative director post at Mugler this week, is joining Diesel as its first artistic director. “Mugler was all about creating luxury, and fantasy, and bringing the dream and the entertainment into an already existing brand,” Formichetti said. “At Diesel, I want to talk straight into people’s hearts, people in the street.” Here, Formichetti lays out his plans to put Diesel denim back on the map.
Thank you so much. Actually, I’m presenting my first project today. It’s our initiative of the Reboot Campaign. It’s the advertisements, starting from June. So it’s the visual side, and we’re going to start a big digital community on Tumblr first. And I want to crowd-source using social media and start getting the armies together, because I can’t do this alone. We need lots of people’s help, and it’ll be a great way to meet new talent and designers and artists. Because Diesel’s such a global brand; the team should be global, too.
Tell me more about the Reboot project.
You can actually go to the Diesel Reboot page. You can just go there, and I’ve already reblogged some of the stuff I liked online. We go in, and you guys can join the community and tell us who you are and what you like. And we’re going to have little missions, so for the first mission, we’ll ask, “What’s your favorite thing?” And another mission would be, “How would you like to see this change?” Or “How would you customize this denim?” And then we’ll give an award per mission. So you’ll get something back. It’s kind of like a dialogue. It’s a new way of using social media, and I’m super excited for that.
What, exactly, does “artistic director” mean? What will your role at Diesel entail?
I’ll be directing the collection. So I’ll look at the entire company—from the clothing to the products, the shows, the marketing, the store experiences, the advertising. All the details. It’s so crazy.
What most interests you about the company?
Well, I love that if you have a great product, and if you have great communication, you can actually get to people. Because that really didn’t happen with me at Mugler. I wasn’t seeing a cool guy wearing my clothes on the street. Yes, Gaga wore it. Beyoncé wore it. But what I wanted was to see someone—like, a cool girl—wearing my jackets or pants on the street randomly. Continue Reading “Diesel, Now Unleaded: Nicola Formichetti On His Expansion Plans” »