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blood, sweat, and rubber: nike on mercer street
Richard Clarke really likes the word “innovate.” In conversation, the global creative director of Nike Sportswear scatters the verb like a bee spreading pollen, as he tries to get to the essence of the brand he’s worked for these past dozen years. This, he emphasizes again and again, is what Nike does: Nike innovates. “The [...]
August 21, 2008 1:50 pm
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