Style.com
Subscribe to Style Magazine
35 posts tagged "Nike"

EXCLUSIVE: A First Look at the Nike Mercurial Superfly HTM in Volt

-------

nikehtm

If you’ve been watching the World Cup carefully, you may recognize this sneaker as a version of the Nike Mercurial Superfly boot many players have been wearing on the pitch. Well, Nike’s A-list design brain trust composed of CEO Mark Parker, designer wizard and Air Jordan maestro Tinker Hatfield, and Japanese design superstar Hiroshi Fujiwara have made it street-safe by giving the boot’s Flyknit upper the Free sole treatment. The trio, also known as HTM, are known for creating some of the most innovative, coveted sneakers Nike makes. This one is no exception. “HTM is a creative outlet for me to continue to explore new concepts in design,” Parker told Style.com. The electric Volt colorway, debuting exclusively here, is the second iteration of this particular concept, which flips Nike’s top-level performance features into a fashion-forward context. Get ready for the release on Saturday if you want a pair, because they’ll be gone in a flash.

Nike’s Mercurial Superfly HTM in Volt goes on sale July 12 at global NikeLab retail locations and on nike.com/nikelab.

Photo: Courtesy of Nike

iLifestyle, Coming Soon? Apple Taps Yet Another Fashion Exec

-------

Apple Hosts Its Worldwide Developers ConferenceWhen Apple poached Angela Ahrendts last year, it marked a major turning point for the megabrand—the former Burberry CEO was enlisted to bring Apple back to its roots and make it not just a tech brand, but a luxury lifestyle label. Paul Deneve, the former CEO of Yves Saint Laurent, also made the leap from fashion to Silicon Valley to work on special projects at Apple. Today, Vanessa Friedman of The New York Times reported that yet another fashion exec has made the jump to Apple. The sales vice president for TAG Heuer, Patrick Pruniaux, has been tapped for an unspecified role with the company.

Though it has not been confirmed, it looks like we might have the man who will helm that iWatch everyone has been buzzing about. When it was first announced that Deneve was joining Apple, there were plenty of rumors floating around that he would be taking on that project. Those turned out to be false. But who better than a TAG Heuer expert to best the competing Samsung Galaxy Gear watch?

With the iWatch reportedly due out in October and a new version of fashion’s greatest accessory, the iPhone, coming out this fall, Apple is busy preparing for some big releases.

But the bigger question remains: What else does it have up its sleeves? It’s now got an all-star team of veteran luxury executives, with presumably more joining it soon. But Ahrendts, who is the head of Apple’s retail and online stores, is a turnaround artist, and like Steve Jobs, she’s an exec with a vision. Certainly, wearable tech is where the focus is these days, with everyone from Google to Opening Ceremony to Nike getting into the game, but Apple hasn’t made its mark in this niche. Yet. Might we see an Apple wearable tech piece make its debut on the runways at New York fashion week, instead of in a more traditional rollout? We wouldn’t be a bit surprised.

Photo: Justin Sullivan / Getty Images

Editor Obsessions: Nike 2014 FFF Match Soccer Jersey

-------

fffblog1Every day, Style.com’s editors reveal their current obsessions—and where to buy them. Check out today’s pick, below.

I find no better way to represent my love and support for the U.S. team in the World Cup than to…wear a French National Team jersey? Yes, because, like a true patriot, my feelings for American dominance in the competition are in my heart, not on my sleeve—and the FFF’s match kit is just so much cooler than the U.S. kit. So remember: Root for the team you love, but wear whatever you want because when you’re on the sidelines, looking good > winning and there’s no such thing as team loyalty in fashion.

Nike 2014 FFF match men’s soccer jersey, $150, Buy it now

fffblog2

Net-A-Porter Gets Its Sport On

-------

Net-a-Sporter

Titan luxury etailer, publisher of a modish new glossy, wearable tech pioneer, and soon, go-to for those who’d like to sweat chicly, Net-a-Porter has today announced the upcoming launch of a new division, Net-a-Sporter. Poised to bow July 9, it will offer 37 activewear brands, covering eleven pastimes, from tennis to surfing. Labels include big dogs such as Adidas by Stella McCartney and Nike, as well as more niche fare from the likes of MONREAL London and L’Etoile Sport. Customers can expect capsules exclusive to the site, too, from such favorites as Lisa Marie Fernandez and Zimmermann. Ms. Massenet, you may get us to that early Saturday morning Pilates class yet.

Photos: via net-a-porter.com

Nike Runs Out of Fuel

-------

Nike Fuel Band Cancelled

Womp wompCnet reported on Friday that Nike has terminated production of the Nike Fuel Band and is, in fact, getting out of the wearable hardware game altogether, instead focusing on developing new athletic software. Looks like fitness fans are going to have to figure out a new way to humble brag on Facebook about their workout routines.

Photo: via Nike.comĀ