38 posts tagged "Nike"
There are a few things Michael Jordan and Roger Federer have in common. Both, at various times in their careers as athletes, ruled the court. Driven by the unflinching desire to win, Jordan and Federer have achieved household-name status as seemingly invincible champions. Jordan was 33 when he retired for the first time with six NBA Championships and six NBA Finals MVP awards under his belt. Today, 33-year-old Federer will take the court at the U.S. Open for the 15th time, with hopes of winning his 18th major tournament. He’ll be wearing sneakers with the iconic Air Jordan insignia on the tongue.
“About a year ago, I heard that Roger wanted to design and wear a Jordan shoe on the court,” says Jordan. “I have followed Roger’s career and have been a big fan for some time now. I definitely thought this could be a really unique and special collaboration, and when I heard that Roger wanted the shoe to be modeled after the Air Jordan 3, I was in.”
No athlete compares to Michael Jordan when it comes to kicks, but Federer does have a signature shoe, the Nike Zoom Vapor 9 Tour, designed by Tinker Hatfield, the man responsible for creating many of Jordan’s most iconic styles. Among Hatfield’s greatest contributions to the sneaker world: the Jordan 3, one of the most coveted of the Jordan oeuvre, originally released in 1988. (His Airness now has 29 signature shoes to his name.)
“To me, this collaboration is not just about style,” says Jordan. “The end product features the classic elephant print from the Air Jordan 3 and the best tennis performance technology. I think the fans are going to love it. To see a Jordan shoe debut on the feet of one of the best tennis players of all time is something really amazing.”
That shoe, the NikeCourt Zoom Vapor AJ3 by Jordan, will be available tomorrow, August 27 at Nike stores and on nike.com.
In celebration of the U.S. Open kickoff, we took a look back at some of the most stylish tennis moments on and off the courts in today’s “Open Season” feature. Whether you’ve already got your racket in hand or you’ll be watching the matches from the stands, here are court-ready pieces to put into play right now.
1. VS Sport by Victoria’s Secret front-close sport bra, $64, Buy it now
2. Boast racquet backpack, $175, Buy it now
3. Nike Zoom Vapor 9 Tour iD shoes, $165, Buy it now
4. Monreal London Ocean Drive leather and PVC visor, $250, Buy it now
5. Adidas by Stella McCartney Barricade dress, $120, Buy it now
Nike just debuted its Fall 2014 Tech Pack collection of pants, hoodies, and jackets for men and women. (Lined with the brand’s signature Tech Fleece, these pieces are especially perfect for winter running.) We’re most excited about the updated version of one of our favorite workout pieces, the Tech Butterfly Jacket. It’s anything but your average gray sweatshirt—it’s got an oversize hood, dolman sleeves, an asymmetric front zip, and draping in the back. To model it for its lookbook, Nike enlisted top female athletes like Serena Williams, Genie Bouchard, and Angelica Bengtsson. As it turns out, Karlie Kloss is also a fan of the jacket—we have exclusive shots of her sporting it, here. The collection ($80 to $150) will be available online at nike.com/techpack on August 21 and in Nike stores on August 28.
If you’ve been watching the World Cup carefully, you may recognize this sneaker as a version of the Nike Mercurial Superfly boot many players have been wearing on the pitch. Well, Nike’s A-list design brain trust composed of CEO Mark Parker, designer wizard and Air Jordan maestro Tinker Hatfield, and Japanese design superstar Hiroshi Fujiwara have made it street-safe by giving the boot’s Flyknit upper the Free sole treatment. The trio, also known as HTM, are known for creating some of the most innovative, coveted sneakers Nike makes. This one is no exception. “HTM is a creative outlet for me to continue to explore new concepts in design,” Parker told Style.com. The electric Volt colorway, debuting exclusively here, is the second iteration of this particular concept, which flips Nike’s top-level performance features into a fashion-forward context. Get ready for the release on Saturday if you want a pair, because they’ll be gone in a flash.
Nike’s Mercurial Superfly HTM in Volt goes on sale July 12 at global NikeLab retail locations and on nike.com/nikelab.
When Apple poached Angela Ahrendts last year, it marked a major turning point for the megabrand—the former Burberry CEO was enlisted to bring Apple back to its roots and make it not just a tech brand, but a luxury lifestyle label. Paul Deneve, the former CEO of Yves Saint Laurent, also made the leap from fashion to Silicon Valley to work on special projects at Apple. Today, Vanessa Friedman of The New York Times reported that yet another fashion exec has made the jump to Apple. The sales vice president for TAG Heuer, Patrick Pruniaux, has been tapped for an unspecified role with the company.
Though it has not been confirmed, it looks like we might have the man who will helm that iWatch everyone has been buzzing about. When it was first announced that Deneve was joining Apple, there were plenty of rumors floating around that he would be taking on that project. Those turned out to be false. But who better than a TAG Heuer expert to best the competing Samsung Galaxy Gear watch?
With the iWatch reportedly due out in October and a new version of fashion’s greatest accessory, the iPhone, coming out this fall, Apple is busy preparing for some big releases.
But the bigger question remains: What else does it have up its sleeves? It’s now got an all-star team of veteran luxury executives, with presumably more joining it soon. But Ahrendts, who is the head of Apple’s retail and online stores, is a turnaround artist, and like Steve Jobs, she’s an exec with a vision. Certainly, wearable tech is where the focus is these days, with everyone from Google to Opening Ceremony to Nike getting into the game, but Apple hasn’t made its mark in this niche. Yet. Might we see an Apple wearable tech piece make its debut on the runways at New York fashion week, instead of in a more traditional rollout? We wouldn’t be a bit surprised.