30 posts tagged "Nike"
In the 1988 film Working Girl, Melanie Griffith’s character famously wore sneakers for her daily commute, swapping them out for heels at the last possible minute outside the office. These days, both designers and street-style notables are leaving their dressy footwear at home and making fashion statements with athletic shoes. And no, we’re not talking about those ubiquitous Isabel Marant wedges. We’re referring to a specific subgenre of sneaker, i.e. competitive trainers made for running sprints (whether they be around the track or on the city sidewalks).
The trend really kicked into gear last month, when Tommy Ton snapped dapper guys wearing Nike and New Balance in Milan and Paris. Similar styles showed up on the runways at the Salvatore Ferragamo, Raf Simons, and Valentino menswear shows. Girls are embracing the look, too. At the opening of Yayoi Kusama’s Whitney retrospective, the artist Kara Walker dressed down her Zero + Maria Cornejo dress with sporty sneaks, while Vika Gazinskaya was among those who wore them during Couture.
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We’ve all seen him wear them, and now he’s celebrating them. Tom Brady (pictured) flew in from Boston this week to fête the opening of the first Ugg for Men store, where the label showed off the latest ad campaign images featuring the sports star. Clad in his own Ugg shoes, the New England Patriots quarterback and hubby of Gisele said, “To see what they are rolling out now, with the winter boots and the rocker boots, it’s pretty amazing.” [WWD]
Nike is playing up its feminine side these days. The sportswear label enlisted the likes of Mary Charteris, Sarah Sophie Flicker, and Natalie Joos to star in its new ad campaign, Play, and caught them on film talking about what their favorite sport means to them. [Vogue U.K.]
Take a lesson from Charlize Theron—do not auction yourself as a dinner date for charity. The Snow White and the Huntsman actress divulged to Conan O’Brien that “it’s like the worst idea ever,” recalling the time she ended up on a date with a “strange” man. It’s safe to say the actress will stick to donating money from now on. [Page Six]
Fresh off his CFDA win, Billy Reid is taking no time off to relax. With a menswear business worth $20 million in sales this year, the Alabama native is riding a retail expansion wave. Having just opened his seventh store last week, a 2,500-square-foot space in the Provisions District of Atlanta, Reid has announced he already has plans for his eighth outpost, in Austin, Texas. [WWD]
Kanye West makes his runway shoes with Giuseppe Zanotti, but for sneakers, he’s a Nike man. (Well, with occasional pit stops at Vuitton.) The company announced today the official release date of its second sneaker with the rapper-turned-designer, the Air Yeezy II, which hits stores globally June 9. There are a wealth of minute details to puzzle over, from the “anaconda-texture leather” panels to the nods to ancient civilizations, like the hieroglyphics on the loop strap spelling out YZY and the falcon insignia on the tongue. (The Ancient Egyptian god Horus, god of the sky, war, and hunting, was commonly depicted with the head of a falcon.) And those looking to walk a mile in Kanye’s shoes will be particularly pleased. These boast a slimmed-down silhouette originally derived from tailoring the prototypes directly to West’s foot.
The latest of Tom Sachs’ forays into space will take him to Mars—or at least as close as you can get with the Park Avenue Armory as your launching pad. Sachs, the fashion-favorite artist/provocateur who’s made space travel a particular fascination (when he’s not erecting giant Hello Kitty idols outside Lever House), brings Space Program: Mars to the cavernous Armory for a month-long installation beginning tomorrow. For the show, he’s created all of the viscera of a beginning-and-after space mission—in the words of the official statement, “exploratory vehicles, mission control, launch platforms, suiting stations, special effects, recreational amenities, and Mars landscape”—and, to dress the part, a new capsule collection in collaboration with Nike, dubbed NIKECraft. Would-be Sachs-tronauts can suit up in a sneaker (the Mars Yard Shoe, above, $385), trench, jacket (printed with the periodic table), and tote, all of which will be available at the exhibition space’s pop-up gift shop as well as at stores like Dover Street Market, Colette, 10 Corso Como, Union in Los Angeles, and at Opening Ceremony online beginning May 18.
Space Program: Mars opens tomorrow at the Park Avenue Armory, 643 Park Ave., NYC, www.armoryonpark.org.