July 28 2014

styledotcom Ali Hewson and Danielle Sherman open up about @EDUN_NY's future:

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5 posts tagged "Nomia"

Hoping to Be the Next Great American Fashion Brand


Dao-Yi Chow, Bethann Hardison, Maxwell OsborneLast night, under the gothic archways of The High Line Hotel’s Hoffman Hall in New York’s Chelsea district, Target and the Council of Fashion Designers of America celebrated the CFDA’s incoming crop of promising design talent—the CFDA Incubator Class 3.0—over cocktails and dinner. The ten honorees—A Peace Treaty’s Dana Arbib, Farah Malik, and Jesse Meighan; Sara Beltrán of Dezso by Sara Beltrán; Isa Tapia; Kaelen’s Kaelen Haworth; Kara’s Sarah Law; Katie Ermilio; Lucio Castro; Nomia’s Yara Flinn; Nonoo’s Misha Nonoo; and Orley’s Matthew Orley, Alex Orley, and Samantha Florence—toasted the start of their two-year tenure (2014-2016) in the CFDA’s business development program.

“It’s a very reflective group of what is American fashion overall,” said Steven Kolb, the CFDA’s CEO, who later added, “We have the powerful opportunity to help these ten young American fashion brands move to a new level and to create a business that’s sustainable.” Target also created a “Summer School Series” of workshops and will present the designers with an Uncommon Design Challenge, where the winner will see their product sold in select Target stores and online.

Last night was about celebrating their collective Incubator experience (they spent the morning in media training) and how they’ll grow separately as professionals. Amid the chatter, Haworth was contemplating whether to make Castro’s June wedding in Corsica, Nonoo was gabbing with fellow CFDA/Vogue Fashion Fund alum Dao-Yi Chow of Public School on just how they were portrayed in their Ovation TV documentary series, while Florence gushed about the Katie Ermilio dress she’ll wear to the upcoming CFDA Awards.

“Everyone can design a sketch, but not everyone can build a brand,” said Noria Morales, Target’s director of design partnerships. “The people who made it into this Incubator program have a nose for business, and we recognize that they can be the next great American fashion brands.”

Here’s to the next two years.

Photo: Neil Rasmus/BFAnyc.comĀ 

Nomia’s Siren Song


Since launching Nomia in 2009, Brooklyn-based designer Yara Flinn has developed a sleek, urban aesthetic. She continued this exploration of unfussy, forward-thinking clothes for Fall ’13, presenting a primarily camel, white, and black collection that combined sporty, boyish charm and soft femininity. “It’s a lot about contrast,” Flinn told in a preview. “Not just in the fabrics but in textures and positive and negative space. Achieving a perfect balance is what I strive for.”

Her aim for harmonious dichotomy came through in a slick blazer that was slit up the back, a pair of baggy black wool pants with sheer organza calves, and a quilted bomber in a shimmering silver brocade. Subtle details, like the elastic waist on a fluid silk jumpsuit, gave her clothes an everyday ease, and cropped tops and sweaters paired with high-waisted skirts were chock-full of attitude.

There were a few T-shirts, too, each of which was embroidered with a twin-tailed mermaid. The image was inspired by the Met’s sixteenth-century bronze Siren sculpture. Perhaps an unlikely reference for a modern, streetwise line. But according to Flinn, sirens are an integral part of her brand. Nomia is actually a Greek nymph. And Flinn herself is named for a Brazilian mermaid. “I’m fascinated by strong, powerful, and alluring women,” says the designer. Indeed, her wearable and accessible clothes (they range from $125 for a tee to $865 for a cashmere coat) are tailored for a contemporary temptress. We wouldn’t be surprised if a lot of them flock toward her Fall ’13 looks.

Nomia is available at Fivestory, The Webster, Creatures of Comfort, and Assembly New York.

Photos: Dan McMahon

Work Hard, Play Hard


“We call Jenne [Lombardo] the fashion fairy godmother—she’s amazing at putting creative people together,” said Nomia designer Yara Flinn last night at the W Union Square, where the hotel group was hosting its Fashion Next bash for Flinn and the rest of the designers in the program. Lombardo, W’s global fashion director and host for the evening, was on hand, along with the likes of Waris Ahluwalia and DJ Chelsea Leyland.

“Talent will only get you so far in this industry,” Lombardo told “You also need a strong sense of business. We help them with that extra boost,” she explained of the program, which supports emerging designers. This week, they will host presentations for Fashion Next labels Suzanne Rae, Nomia, Haus Alkire, and Rochambeau. Bibhu Mohapatra, also a participant in the program, is set to stage his first runway show next week. “I’m ready to see things come to life,” he said. “We just did the second round of castings and I’m really excited—we have some beautiful girls walking the runway.”

As for post-show plans? The designers agreed market sales are first on the agenda, but that doesn’t mean all work and no play. “I’ll steal away to my little house upstate,” revealed Mohapatra. Meanwhile, Lombardo waxed pragmatic about fashion week’s parade of parties. “Every night we let loose and every morning we go to work,” she deadpanned. “It’s a high-stress, maximum-impact job, but you’ve got to take it with a grain of salt.”

Photo: Billy Farrell/

Spare Shoes, Interns, And Other Fashion Week Necessities


Despite an especially unwieldy blizzard last night, a sizable (and somehow still stiletto-clad) crowd descended upon Drive-In Studios for Gen Art’s New Garde event, which paid homage to a handful of burgeoning talents. Fall ’10 fashions from Sophomore, Nomia, Gar-de, and WesFeld were all on display. WesFeld is the brainchild of Project Runway alums Daniel Feld and Wesley Nault, and reality TV was well represented in the crowd: Fellow Runway-ites Stella B. Zotis and Kenley Collins stopped in, as did the camera-mad Alex McCord and Simon van Kempen from The Real Housewives of NYC. Mark “The Cobrasnake” Hunter also showed, up in soaked shoes, to support his friend, Sophomore designer Chrissie Miller. He offered some sage advice for those looking to survive the week and the weather in one piece: “You need a good jacket and high spirits for fashion week…and a change of shoes.”

Miller herself was in the middle of a lookbook photo shoot—one she opted to do live on site, for the benefit of onlookers…but offered some advice of her own: “Be choosy—you don’t need to go to everything.” There were no famous pals serving as models this time around (instead, she used interns and friends of friends), but fans of Miller’s previous video lookbook needn’t fret; another video by Cass Bird is in the works, too. “Now I feel like I have to see a video,” Miller said. “I’m trained now that I want to see the clothes moving. But we did such a good one last time, we’ve got to outdo ourselves.” We’ll expect big things from her, well, sophomore effort.

Photo: Courtesy of Gen Art

Holiday Shopping’s Gold Standard


The countdown’s on: Eight shopping days left until the big day, and if you’re anything like us, there are a few holes on your list. (OK, if you’re really like us, there are a lot of holes on your list.) Never fear, here’s Anna Sheffield to the rescue. The jewelry designer—who works on her eponymous collection as well as the lower-priced Bing Bang line—has opened up her Soho showroom to a few friends and collaborators for a one-stop-shop holiday sale. Sheffield’s offering pieces from both of her lines (like the Bing Bang Viviane cuff, pictured); the ladies and gents of Fort Greene’s Dossier have taken over a side room, now stuffed with covetable cocktail dresses from lines like Nomia, Duskin, and Samantha Pleet; and Lindsey Thornburg has got Pendleton-wool capes and hoods, as well as a selection of sexy new knit dresses. For those other folks on your list (you know, besides yourself), there are printed, eco-friendly linens from Ortolan Organic and prepared foods from artist and chef-about-town Anne Apparu. Word on the street is that her homemade honey-kombucha vinegar cures all ailments. Good thing, that—all that frantic, last-minute shopping could give you a headache if you’re not careful.

Sale runs December 17 and 18, 12 to 8 p.m., and December 19, 2 to 8 p.m., at 153 Lafayette St., NYC, buzzer 4.

Photo: Courtesy of Bing Bang