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July 25 2014

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2 posts tagged "Odd Molly"

Dragon Tattoo Leaves Its Mark On Stockholm Fashion Week

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It was Stockholm’s unlikely style icon Lisbeth Salander, or rather the first actress to bring her to life in the original The Girl With the Dragon Tattoo film series, Noomi Rapace (pictured), who kicked off the city’s fashion week Monday morning with a ribbon-cutting ceremony. Rapace attended shows throughout the week, and on Tuesday night, at the just-opened Burberry store, she told us she had just come from the Dagmar show, where Salander was cited as an inspiration (the modernist artist Sigrid Hjerten was the other) for the collection. The three Dagmar sisters are known for their knitwear, but this show brought their label to a new level. For every sweater in a deep plum, there were long silk dresses with high slits secured by zips, and right after the cream chunky Aran knit came a top and track-style pants in a black velvet devoré animal print that made everyone lean forward for a closer look. It appeared again on a dress and alongside the lace-effect knit patterns on a couple of short dresses at the end—Dagmar was the highlight of the day, if not the week. More than one editor placed a personal order after the show—we overheard one of them saying, “I want to be a Dagmar girl” at the end of the presentation.

The rest of the week flew by, perhaps a sign that when casual cool is your brand’s DNA, a full-on show may be a stretch. Then again, you could drive everyone to a hangar space outside the city and show bras on top of cutoff tees (à la Cheap Monday) or throw balloons, confetti, and winking models high-fiving each other on the runway (like Odd Molly), but perhaps that’s not advisable without a heavy dose of Meadham Kirchhoff irony. Jewelry designer Maria Nilsdotter put on a small presentation at the Story hotel for her Swedish folk tale-inspired collection of silver pieces with spikes, and Ida Sjöstedt showed her hand-stitched gowns in the Clock Suite of the Berns Hotel. These more intimate spaces turned out some of the most promising offerings. With that, Stockholm fashion week closed Wednesday night, as temperatures dropped to -13 degrees C (8 degrees F), just in time for everyone to hop over to Copenhagen to begin a new round of shows.

Photo: Ian Gavan / Getty Images

L.A. Gets Odd

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Odd Molly co-founder Per Holknekt named his handmade and organic women’s label after a skater girl he met while living in California in the eighties. So it makes sense that the Swedish label’s first U.S. store debuts in the Golden State (L.A.’s Robertson Boulevard to be exact), where it all started. Friday night’s opening soirée, hosted by Helena Christensen, drew Heidi Klum, Kelly Osbourne, Kate Mara, Lake Bell, Mena Suvari, Tara Subkoff, Lydia Hearst, and Malin Akerman, among others, who sipped Champagne while Little Joy’s Fabrizio Moretti and Binki Shapiro manned the decks. “I love the way they mix fabrics, colors, and patterns—I like when it’s loose,” mused Christensen (pictured, with Holknekt and Klum). She knows what she’s talking about: For three years, she was the face of the line. Now she’s their photographer: She just shot Daisy Lowe for the label at the Chelsea Hotel.

The flagship boutique, which features indoor chain-link fencing, an antique chandelier, and clothing suspended from the ceiling, lives up to its odd moniker, but the fabulous attendees found plenty to love. “I’ve already ordered a piece,” said Heidi Klum, pointing to a denim jumpsuit on the wall. “The line reminds me of clothes you’d love as a kid,” added designer Tara Subkoff, who’s preparing to relaunch her own Imitation of Christ line. “It’s a little bohemian and fun.” Odd Molly’s got a launch in the works, too: its first menswear collection, which Holknekt says will be “nothing too extravagant, just good-looking clothing for guys who don’t want to look like they tried.”

Photo: WireImage/Courtesy of Odd Molly