13 posts tagged "Oliver Peoples"
Perched high above the hills of San Simeon along California’s central coast, the Hearst Castle is a majestic relic of a once monumental dream. Oliver Peoples could think of no better destination to be the backdrop of its 2014 campaign, and no more fitting a model than Amanda Hearst, great-granddaughter of media magnate William Randolph Hearst, who developed the sprawling estate with architect Julia Morgan. Directed by Wyatt Troll, the short film, which debuts exclusively here, allows us to gaze upon the decadent landmark through Hearst’s eyes as she wanders through the castle’s 127 acres of gardens, hallowed halls, and pools. “Amanda captures the classic beauty and California lifestyle that is in our roots,” Oliver Peoples’ Larry Leight said of the campaign star. “The rich history of California and its creative culture of art and entertainment continue to inspire the 2014 collection,” he said of the eyewear brand’s latest lineup, which includes bold acetates and streamlined metals in shapes both intellectual and classic.
For Hearst, the campaign provided the chance to revisit the expansive family estate. “I wanted to highlight the history my family has in California,” Hearst said, admitting that every time she goes, she takes the guided tours just like everyone else. “To be able to walk through the rooms barefoot, dip my feet in the pools, touch the furniture…all that was incredibly special to me.” Furthermore, the shoot gave Hearst a renewed appreciation of her own heritage. “It was nice to pretend that I lived there for the day.”
Eyewear label Oliver Peoples has deftly carried the lofty title of “classic” while remaining innovative in its field. Now the twenty-five-year-old brand has just relaunched its Web site, creating an overhauled digital flagship. “Although in my opinion, nothing can really compare to our in-store experience,” Oliver Peoples co-founder and creative director Larry Leight admitted, “the new site is as close as it gets.”
Split into four interactive categories, the site delves into Optical, Sun, the World of Peoples, and Working Opticians. The former two categories offer customers an array of current and classic styles, as well as street-style photography. The World of Peoples is where the brand’s voice comes to life through editorial content, campaign videos, collaborations, and interviews with relevant tastemakers, starting with Bret Easton Ellis, who just happened to name-drop the label in American Psycho. “The goal was to make our site a place where [customers] could not only find a great pair of sunglasses or optical frames, but also come to learn about our Southern California lifestyle, inspirations, collaborations, and alignments,” Leight said.
And as for Oliver People’s heritage, Working Opticians brings the site back to the intricacy of the brand’s design process, offering detailed peeks at OP’s start-to-finish craftsmanship. Needless to say, the new Web site really does convey the label through a more focused lens. Here, Oliver Peoples shares the finished product for the first time, exclusively with Style.com.
In a craftsman meeting of the minds, Oliver Peoples has joined forces with fellow Los Angeles-based luxury label Parabellum for a limited-time run. “It’s an honest L.A. collab. It’s very local and a very organic project,” Mike Feldman, one half of Parabellum’s founding team, along with Jason Jones, said of the partnership. “We’re actually right down the street.” For Lise Tyler, design director of Oliver Peoples, collaborating offered her the chance to contribute to a design process that bears integrity to each brand. “They have a similar discoverability that Oliver Peoples does.”
Handcrafted locally in Los Angeles, the exclusive design is a riff on the iconic seventies-inspired Linford aviator imagined in two wearable limited-edition colors—one in matte black with custom black acetate detailing and another in rose gold with Sahara tortoise acetate detailing.
“They’re instantly recognizable as Oliver Peoples,” Tyler explained of the unisex frame’s temple detailing. “And we’ve been able to add another discoverable detail for the wearer since we do custom glass lenses,” Tyler said excitedly of the breath logo that is revealed when you breathe on the lens. Known for their work in bison leather, the duo behind Parabellum set out to create an accompanying case that was of equal importance to the glasses. “We went through the history of older cases and it really came down to functionality,” Jason Jones explained of the lightweight bison leather pocket case, their first foray into eyeglass cases. For his partner, Feldman, it came down to the set’s local-leaning elements. “The way that houses are built and designed and decorated in L.A., things are done really well but they’re not done in a rigid fashion, they flow. Between the glasses and the case, there’s a natural flow and feel.” For her part, Tyler stands in agreement: “The materials they use are super high-end but really understated in a way that feels very L.A.” Cue the Indian Summer.
Oliver Peoples for Parabellum, $695, available now at Patron of the
New, 151 Franklin Street, NYC, (212)-966-7144, and at Oliver Peoples boutiques starting September 1.
It’s always sunny in Los Angeles, and for that, Mosley Tribes has come out with an assortment of new unisex shades—the Bensen, Carden, Colden, and Cosley, to match. Tribes (part of eyewear label Oliver Peoples) founder and creative director Larry Leight says of the collection’s inspiration, “Growing up in Los Angeles has given me an appreciation for the city and the many cultures that live within it. I am constantly inspired by what is going on around me in the diverse and vibrant landscape.” To show off the frames ($210 to $245), he assembled a tribe of L.A.-based creatives, Indio Downey (son of actor Robert Downey, Jr.), Dianne Garcia, Jun Cha, and Victor Garibay, and photographed them his favorite, distinct areas of the city. The ad campaign images will be up on the newly designed site today, but Style.com has a few of the exclusive shots of Garcia (wearing the clear Benson) and Downey (wearing the Cosley), above. The new collection is available now on MosleyTribes.com.
To rehearse an old line: Designer Takahiro Miyashita marches to the beat of his own drum. (Asked once about the inspiration for one of his collections, the Sphinxlike Miyashita said, “I don’t know—ask my brain.”) He was the genius behind the much-loved, much-missed menswear line Number (N)ine, which he shuttered in 2009. He returned the following year with a new, unisex label called, appropriately enough, The Soloist. The Soloist has remained a cult item, available sparingly outside of Japan and priced in the contemporary-art range. (New York’s IF is one of the rare U.S. stockists.) But this season, The Soloist has a new collaborator: Oliver Peoples. Miyashita worked with Peoples creative director Larry Leight on two styles—a round ($425) and a teardrop aviator ($455–520)—inspired by the frames of the twenties and thirties and in many cases, using stock parts from vintage pieces. (Where deadstock parts were not available, new ones were created on original tools for a similar effect.) The unisex frames come in optical and sunglass models; they’ll hit Oliver Peoples stores for Resort this month, and continue to roll out at department stores and boutiques through the spring.