1 posts tagged "on pedder"
If you still aren’t excited for the weekend, On Pedder’s new fashion film might do the trick. The leading Asian accessories retailer teamed up with CL (Korean fashion icon and lead singer of 2NE1) to create a trippy, bass-heavy video set against imagery from its Pedderzine SS14 issue, “Fragrant Harbor.” CL is decked out in off-the-runway Kenzo looks, as well as various accessories from On Pedder. Needless to say, we’re into it.
To achieve the dreamy visuals, French video artist Laurent Segretier merged his signature blurry imagery with Korean art director Junu Ahn’s impressive multimedia techniques. As for the addictive background music? 2NE1′s “Mental Breakdown,” fresh off their brand-new album. Consider it this weekend’s jam.