1 posts tagged "OpenSky.com"
“Up until six months ago, I thought OpenSky was an airline,” CFDA CEO Steven Kolb admits. For those in the same boat, OpenSky.com is actually a new e-commerce site that offers members (sign-up is free and open to anyone) access to a virtual cabinet of celebrity and expert curators. Members to the site choose the experts—spanning fields from fashion to design to food to fitness and including Julianne Moore, Carolyn Murphy, Lori Goldstein, and more—that most appeal to them, and can then shop items said experts curate for the site. Starting tomorrow, you can count the CFDA among them. As part of a new initiative, OpenSky members will be able to buy exclusive accessories from CFDA members including Diane von Furstenberg, House of Waris’ Waris Ahluwalia, Albertus Swanepoel, Selima Optique, and Fallon’s Dana Lorenz.
“We wanted to start with accessories since American accessories are the best and they never get the spotlight they deserve,” Kolb explains. “But ultimately it is the CFDA’s dream to sell something from all 400 CFDA designers.” Until then, designers like Swanepoel, a milliner, are enjoying their moment in the spotlight. “It is amazing exposure for my small brand,” he says. “I do not currently have e-retailers on board, so this is a first for me.” Here, in this Style.com exclusive video (above), Swanepoel talks about the four exclusive hats he made for the program.