2 posts tagged "Ostwald Helgason"
There’s no shortage of deejays on the fashion scene, with your Misshapes and your Harleys and your Alexas and what have you. But Mimi Xu—who goes by the name of Misty Rabbit when she’s on the decks—has a particularly impressive knack for blending unexpected musical genres (think Berlin’s ambient electro mixed with classical jazz fading into a cool spin of disco-funk) into cohesive and oh-so-catchy sets. She’s an eager bunny, and knows just how to get the party going for the likes of Miu Miu, Prada, Fendi, Acne Studios, and too many others to name. This season, the Shanghai- and Copenhagen-raised but London-based sound designer is as busy as ever. She mixed the soundtracks for Yigal Azrouël, Catherine Malandrino, Tome, and Ostwald Helgason in New York, developed runway music for Topshop, Julien Macdonald, and Emilia Wickstead in London, and dropped a special Fall/Winter mix for Mytheresa.com just last week. Next up? A hotly anticipated party for Moncler’s Pharrell Williams collaboration in Paris this evening, and a personal design project, which will undoubtedly become the requisite accessory for music-loving cool girls come holiday season. Here, Xu talks to Style.com about her Mytheresa.com mix, the difference between playing parties and runways, and her favorite new artists.
You’ve done a lot of shows this season. How does deejaying a fashion show differ from deejaying a party?
Deejaying is about a spontaneous, fun, and playful way of sharing music. It’s about getting the party going. When you do a soundtrack, it’s very nerdy and unglamorous—you’re behind the scenes, you’re really working with the designer, and you’re creating something with the designer to really reflect his collection. It’s not about what I like. Of course, it’s about my influences and my take on music. But I’m there to showcase the collection. I love doing both, but they’re very different. Show soundtracks take a lot longer. It’s a much more technical process—it’s much more creative, and it’s more intellectual. And with soundtracks, everything’s set in stone previously. On the day of the catwalk, you don’t have to do anything besides cuing the show. But when you deejay, things never go to plan. Anything can happen on the dance floor. I can fill up the stage—who knows?
What have designers been asking you to play this season?
There are no specific trends this season. Each designer had their own inspirations. Musically, I went from Mississippi blues to Brazilian seventies experimental Tropicalia movement to psychedelic rave to classical theatrical to French electro. It’s a big range, so you need to be very erudite in your music knowledge. Designers need that.
What are you going to play for the Moncler-and-Pharrell Williams party?
I’ve been thinking today that we’re gonna do something quite hip-hop-y. But I don’t know! You can’t play Pharrell Williams tracks. I’d be embarrassed to play someone’s track when they’re in the room. So I’m not sure yet…. Obviously, I’m gonna have a lot of R&B and hip-hop, but it’s gonna go into disco and a few electronica-sounding tracks, too. I need to get people dancing, so I’ll see tonight how it will go. Continue Reading “Misty Rabbit Talks Spinning Fashion’s Soundtracks” »
I would like to offer a big thanks to Milk Studios for making our lives easier during NYFW. I was able to see four presentations last night, all of which were on the same floor, one room next to the other (and, on such a chilly Saturday night, it was nice not to be running around the city). First stop: shoe designer Alejandro Ingelmo’s first “real” presentation, where his men’s fur-lined high-tops were the talk of night. The female editors in the room were calling for a women’s version of the shoe. Don’t worry, ladies, it’s coming soon.
After stops at Dean Quinn and Anndra Neen, the ultimate surprise of the night came from the London-based design duo Susanne Ostwald and Ingvar Helgason of Ostwald Helgason. Their latest collection (pictured above) was filled with pieces I want to wear now. The animal-print sweatshirts, ruffled miniskirts, cocktail dresses with interesting volume in the back, parkas, and printed coats would all be perfect pieces for the runway shows. This is definitely a brand to watch—it’s one of my favorite collections of the season so far and I am ready to add my name into the wait list for the clothes already.