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August 23 2014

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2 posts tagged "Owen"

EXCLUSIVE: Cool-Girl Jewelry Brand Dylanlex Debuts at Owen in New York

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BLOG_collage_2[10][2]Dylanlex launched less than a year ago, but the jewelry brand has already reached every corner of the globe—mainly due to social media. Founder Drew Ginsburg essentially started the company on Instagram, posting photos of her own collection of reworked bib necklaces to gauge her audience’s reaction. She layered, deconstructed, and reassembled jewelry she picked up on trips to Turkey, London, Tokyo, and beyond for a truly unique, far-flung vibe. She began lending her edgy-meets-earthy pieces to stylists, and immediately received a steady stream of orders.

“I was making one-offs by hand and scouring markets and bazaars all over the world, but once I sold a necklace, it was gone forever,” she told Style.com. “So I started looking into large-scale production in New York. A lot of my pieces are inspired by jewelry I’ve found in India—their beadwork and attention to detail is unreal.”
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Until now, Ginsburg’s necklaces were sold exclusively at dylanlex.com, but she just picked up her first brick-and-mortar retailer: Owen in New York’s Meatpacking District. Images of her latest collection and the boutique’s illuminated case debut exclusively here. “We have a really strong online presence, but I wanted to give customers the experience of trying on the necklaces, picking out one that fits them best, and even having a stylist there to help build the look,” she explained.

Dylanlex necklaces are silver-plated and crafted from brass, copper, white bronze, and other mixed metals, plus hand-laid Swarovski crystals. Ginsburg designs each style on Photoshop before her team solders and finishes each piece by hand here in New York. “I was previously a clothing designer at a big corporate company, and it was always about really big margins and making things cheap,” she said. “I felt I didn’t have those limitations with jewelry, so it’s sort of an outlet for me.” Her trademark bib necklaces will soon be accompanied by bracelets, rings, and more. Considering that her customer base now includes the likes of Rihanna and Kendall Jenner, we’re thinking this is only the beginning for Dylanlex.

Dylanlex necklaces retail from $580 to $1,080 and are available at Owen, 809 Washington Street, New York, NY 10014. For more information, visit dylanlex.com.

On Our Radar: M2Malletier

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Medieval medical instruments and Spanish architecture may seem unlikely bedfellows, but these were precisely the inspirations behind M2Malletier’s debut collection of geometric calfskin handbags. Having launched in September, the Barcelona-based brand was founded by Colombian designers Melissa Losada, 28, and Marcela Velez, 26, who first met while studying at Parsons in New York. “We wanted to do something different and create bags that were also mini sculptures,” says Losada of the duo’s decision to collaborate on a line. Citing their studio—a former cement factory from the nineteenth century—as a major influence, Losada notes that the focus of their deep eggplant, black, wine, and nude bags is strong, sculptural handles (because we know you’ve been wondering, this is where the medical instruments come into play). Called “the needle,” the grips are just that—sleek metal rods that crown the sturdy doctor’s bags and hexagonal purses. “We were tired of always seeing typical handles, so one of our main interests was to create new hardware,” says Losada. Indeed, there’s nothing typical about M2Malletier’s wares, which, made entirely in Spain, range from $1,200 to $1,600. The designers hope to introduce shoes in the next year, but for the moment, they’re focusing on Fall ’13, which will debut during a presentation at The Standard Hotel during New York fashion week. Their Fall collection will feature the same architectural shapes as Spring, only this time around, they’ll be shown in bold, bright hues and new materials, like deep violet crocodile.

M2Malletier’s bags will be available at Owen in New York this February and online at Net-a-Porter this March.

Photo:Gregori Civera