1 posts tagged "Patternity"
Since it was launched by cousins Anna Singh and Rachael Wood back in 2009, London-based Chinti and Parker has offered ethically produced staples with a playful, and often quirky, appeal. This season, the brand teamed up with Patternity—a creative group founded by Anna Murray and Grace Winteringham that, as it’s name would suggest, specializes in patterns—to create a high-impact twenty-eight-piece capsule of black, white, and mint knit maxi dresses and separates. “Our signature patterns are usually more feminine, and have a bit of a sense of humor, while Patternity’s are more graphic and monochrome. We’ve never done anything like that before,” said Wood of the capsule, noting she met the Patternity team through a mutual friend at one of the group’s exhibitions. “It’s always good to collaborate, to see where different styles can take you creatively,” she added, noting that for its next joint venture Chinti will be working with London’s Liberty department store on a “quintessentially English” line.
Inspired by architecture, the merino wool and cashmere collection mixes polka dots big and small with diamonds, stripes, grids, and enlarged, blocked shapes. Wood admits that the retro-pop-tinged ensembles, like a triangle intarsia sweater paired with checked pants, make for “a pretty radical look, but I think that’s the best way to wear it. People are less afraid of patterns these days.” However, that’s not to say that those looking for something a little more classic can’t appreciate the range. “A very tailored trouser, or a simple black denim with a boot, looks great with something that is a little more trend-led on top,” Wood suggested.
To showcase their creations, the designers—who also revealed that they’ll be launching menswear this year—asked Zoe Hitchen to direct a hypnotizing film. The short juxtaposes the patterned wares with the geometric buildings that inspired them. Catch its debut, above, exclusively on Style.com.
A limited selection of the Chinti and Parker Meets Patternity collection is available now on the brand’s Web site. The full line will hit stores such as Selfridges and Net-a-Porter next week. Prices range from $145 to $800.