4 posts tagged "Paul Maffi"
Designers showed lots of love for the nineties in their Spring ’13 collections, and Eddie Borgo was no exception. His Spring baubles were all about the gilded glory of the decade (think vintage Chanel chains and Carlyne Cerf de Dudzeele shoots) and its epic glamazons. So it makes sense that the designer would enlist a modern-day super—Anja Rubik—to star in his Spring images. Styled by Keegan Singh and shot by Paul Maffi, the ads mark the first campaign Borgo will run in a publication (they’ll come out in the new issue of The Last Magazine this Wednesday). To further express his theme, Borgo asked Rubik to star in a sexy-meets-campy Spring film that, the designer explains, “represents the slick imagery of the time.” Set to Gary Glitter’s Rock and Roll, the short features Rubik dripping in Borgo’s no-nonsense wares, like geometric gold necklaces, hoop or link earrings, and piles of cuffs. Take a gander at the designer’s ode to the nineties in his Spring shoot (above) and film (below), both of which debut exclusively on Style.com.
Eddie Borgo first met the Kills front woman, Alison Mosshart, through another one of his friends and muses—Kate Lanphear. “She came to a dinner I hosted in Paris, as a guest of Kate’s,” he says. When he saw Mosshart on stage, he was sold on the thoroughly modern-day punk woman. “I was completely taken when I first saw her perform. She is a poet, a writer, a performer, an artist, an intellectual, and a musician,” he tells Style.com. “She is a bona fide rock ‘n’ roll star.” And now, she is a bona fide Borgo girl, too.
Mosshart, whose book Dream & Drive with her band mate Jamie Hince just came out last week, is the newest in a lineup of fashion rock stars who have fronted the designer’s ad campaigns. “I’d loved all his previous collections, their inspirations, and what they stood for. It was wonderful shooting the campaign, learning how meaningful all the pieces were to him, watching his creative mind spin, hearing about his ideas and processes,” she tells Style.com. “I think of his jewelry as sculptures designed with one final angle in mind, us, the moves we make, the turns we take, the rambling bliss of the body in human traffic.” Style.com debuts the Fall 2012 campaign, lensed by Paul Maffi, exclusively here on Style.com.
In keeping with the tradition of using his famous stylish fans as his models (Vanessa Traina, Lauren Santo Domingo, and Kate Lanphear, to name a few), Eddie Borgo brought on V‘s Cecilia Dean to star in his latest ad campaign. “Cecilia was a natural progression for us; she exemplifies all those mysterious, sexy elements of a woman with effortless style,” Borgo tells Style.com. “I was so nervous, at first, to ask for her participation, but so thrilled when she accepted at a friend’s dinner party in Paris.” The collection was inspired by magic and the occult, referencing the work of British occultist Austin Osman Spare and Robert Mapplethorpe’s projects outside of photography. “The connection between the two artists was their ability to create imagery that was simultaneously strong as it was elegant and refined,” explains Borgo. His translation of the two artists’ work came in the form of geometric shapes, like stars and pentagrams, which he then covered in white powder “to evoke the feeling of lace.”
For the shoot, he enlisted his go-to team: stylist Keegan Singh and photographer Paul Maffi. Here, catch Dean in action in this Style.com exclusive video along with a shot from the campaign.
Never a bad thing to have friends in chic places. Eddie Borgo’s coveted jewelry would stand just fine on its own, but Borgo’s habit of shooting it on his famous fans—like Vanessa Traina, Lauren Santo Domingo, and, for fall, Kate Lanphear—never hurts. Lanphear is the star of Borgo’s latest online campaign, shot by Paul Maffi and styled by Keegan Singh, which launches with his Fall ’10 collection on his Web site this Monday. There’s always a bit of menace to Borgo’s luxe pieces—note the grinning, gleaming teeth of the Horror necklace, above—making the punky Lanphear a perfect fit. “Kate is the epitome of the modern-day punk,” Borgo (named today as one of the CFDA/Vogue Fashion Fund finalists) told Style.com. “She encapsulates the current undertone of fashion in the most elegant, effortless way, while remaining one of the most real women in New York City.” The collection overall, Borgo goes on, was inspired by stripes, and in particular, Michel Pastoureau’s A History of Stripes—which, you might be surprised to find out, convey meanings far more sinister than the usual marinière tops. “The book has to do with the symbology of stripes marking marginalized members of society: criminals, convicts, and inmates,” the designer explains. “Eventually, people took to wearing stripes, but wore them vertically, which distinguished them from the social outcasts who had to wear them horizontally.” Food for thought whichever way you wear yours—and, as it’s hard not to notice, everybody’s taken to them strongly. “Stripes continue to be prevalent in present-day garb—they are everywhere. The symbolism behind the stripe has been unassumingly adopted into the makeup of modern-day punk culture.” Now you know. Continue Reading “Eddie Borgo Shows His Teeth” »