5 posts tagged "Paul van Zyl"
“India is a huge part of our brand,” said Maiyet‘s Kristy Caylor. In an effort to foster self-sufficiency and entrepreneurship in emerging economies, Maiyet, the conscious luxury brand cofounded by Caylor and Paul van Zyl in 2011, partners with artisans across the globe. For instance, the label’s handwoven silk and block-printed fabrics are made in Varanasi and Jaipur, respectively. And a few months ago, Caylor took photographer Cass Bird and model Daria Werbowy to both cities to shoot Maiyet’s Spring ’13 campaign, as well as a short film, which debuts exclusively above. “We wanted to incorporate the flavor of Maiyet from a product perspective, and also show the locations and cultures that mean a lot to us,” said Caylor of the Bird-lensed short. Indeed, it was a jam-packed trip, between shooting everywhere from the streets to the Ganges to Rambagh Palace, and visiting local artisans. But the team had some playtime, too—and they used it to watch sunsets over the river, take elephant rides, and make the acquaintance of a mischievous-looking monkey at Jaipur’s Amber Fort. Caylor, who visits India a few times a year, is set to head back this June, when she’ll continue to develop a new facility that will provide better working conditions for artisans. (As it happens, June will also mark the launch of Maiyet’s first store, on Crosby Street). Caylor chronicles her most recent Indian adventure for Style.com, below.
Sunrise on the Ganges in Varanasi.
Shooting Daria on the ghats in Varanasi. Continue Reading “Designer Diary: Kristy Caylor’s Postcard from India” »
Luxury label Maiyet is preparing to show for its third season in Paris next week. But before then, the conscious clothing brand, by African human rights lawyer Paul van Zyl and former Band of Outsiders president Kristy Caylor, gave us the exclusive first look on the set of its Fall 2012 ad campaign, shot by Cass Bird in Kenya (one of the locations where they employ local artisans to create the goods). Here, watch Daria Werbowy model the brand’s cozy knits and military coats for Fall (on sale at Barneys now). Check back on Style.com Monday, October 1, to see the full Spring ’13 collection and our review.
Introducing: Maiyet, a conscious-clothing label that’s similar in ethos to Edun but with an even more luxe sophistication (and price point). Though the brand officially launched for Spring ’12 in Paris, Maiyet’s founders—former human rights lawyer Paul van Zyl, former Band of Outsiders president Kristy Caylor, and Daniel Lubetzky—are celebrating the label’s exclusive arrival at Barneys New York stores this week. The collection ($595–$2,400) of military coats, simple blouses, dresses, and jewelry is so sleek shoppers might be oblivious to the fact that it’s the work of hand-block printers in Jaipur or metalsmiths outside Nairobi. How it works: Maiyet and its design team (a group that hails from the likes of Celine, Calvin Klein, and Ralph Lauren) partners with local artisans in countries around the globe to promote self-sufficiency and entrepreneurship in developing economies. A portion of the profits then goes into training and development. Here, in this Style.com exclusive video (below), a look at the artisans at work on the collection.