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August 27 2014

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1 posts tagged "Payless"

Toledo, Meet Topeka

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Top editors including W‘s Stefano Tonchi, Vogue‘s Sally Singer, and Kim Hastreiter of Paper magazine joined Isabel Toledo and the top brass from Payless ShoeSource at Casa Lever today for a lunch to fête the designer’s collaboration with the global chain. Toledo has created seven shoe styles—all vegan and all, she promises, comfortable to walk in—along with two bags. We’re particularly fond of the rubber-soled wedge ghillie on the gal on the left of this Ruben Toledo watercolor. Thanking CEO LuAnn Via and CMO Eran Cohen, who were in town from the company’s headquarters in Topeka, Kansas, Toledo said, “I’m very well oiled in the special and the unique, and you’re top at getting product to the masses.” With 4,200 locations in 19 countries (Russia will make 20 later this year), plenty of people are going to become better acquainted with Toledo’s special brand of uniqueness when the shoes arrive in September.

Illustration: Ruben Toledo