Last night, Sergio Rossi gave Beijing’s design and fashion enthusiasts a thrill with the unveiling of its swank new store in the China World Shopping Mall. During the opening fête, which was hosted by CEO Christophe Mélard, guests perused the label’s vivid Spring Sergio Rossi Meets Memphis collection, which was inspired by the Memphis design movement—popular in Italy in the eighties.
The boutique, however, had a seventies aesthetic, and was complete with bronze shoe displays, plush blue carpeting, lots of velvet, mirrors, and a curvaceous couch designed by Vladimir Kagan.
After the in-store cocktail reception, a cozy mix of creative partygoers were ferried off to dinner at Yishu 8, a renovated Chinese courtyard and private art gallery near The Forbidden City. In addition to light fare and Franciacorta (Italy’s answer to Champagne), guests like artist and Sergio Rossi-collaborator Peng Wei and designer Masha Ma were treated to a small exhibition of original Memphis design items, all of which were loaned from the Memphis art gallery in Milan. Needless to say, Sergio Rossi succeeded in transporting its guests to another time and place entirely.