3 posts tagged "Petit Bateau"
Best known for its children’s clothes and underwear, Petit Bateau, one of France’s most beloved brands, has decided to embrace its age by growing up a little—but only a little. To mark 120 years—or, as they say in Petit Bateau’s world, 1,440 months—the house has tapped Maison Kitsuné designers Gildas Loaëc and Masaya Kuroki as the new artistic directors of its men’s and women’s lines. Evidence of the shift will been seen in the brand’s Fall ’13 range, which will start hitting stores in early July. Although it’s not their first collection for the brand (they did capsules in 2009 and again this spring), the range does mark Loaëc and Masaya’s first effort as artistic directors.
“Petit Bateau is a house everyone loves, but it was a little flat—I mean, they are known for their underwear,” commented Kuroki. “I wanted to bring in new proportions, volume, and color—inject a little coolness.” For instance, he showed a duffle coat with its bottom half lopped off—a style that the powers that be were, at first, hesitant to approve. “It meant taking a risk, but sometimes there’s no ‘why’ or ‘because.’ It’s just a feeling. Fortunately, they decided to trust me.”
In addition to the cropped duffle, Fall’s lineup includes reworked staples and heritage logos, as well as streetwear-inspired “new classics,” such as slim jeans, sailor-striped parkas, fitted corduroys, and preppy sweaters with grosgrain details. And as Kitsuné lovers know, where there is fashion, there is music: The first Kitsuné x Petit Bateau-curated concert is set to stream online in September.
Guillaume Henry loves a Left Bank gal, and clearly the feeling is mutual. To that end, by the time his Spring collection hits the racks, Carven will have a second, much bigger outpost in Paris, to be followed in short order by New York, Singapore, and Tokyo.
Meanwhile, there’s more good news for Carven fans: Come December, that other beloved Parisian brand, Petit Bateau, will launch a Carven capsule collection. It’s not the first time the two have teamed up—back in Henry’s first season at Carven, they did a limited-edition T-shirt that sold exclusively at Colette—but it’s his first collaboration since turning the slumbering heritage house into a hot ticket. “The two houses have similar sensibilities, so I decided to skip any narrative and go for the common values of comfort, ease, and fashion that’s not overly conceptual,” said Henry at today’s presentation in the Palais de Tokyo. Cue little dresses (literally—they only run up to size 38) in smocked jersey with little white collars or in double-face molleton, striped polos, and preppy cotton knit collars to wear under a sweater. The collection ranges from €50 for the collars to €250 for the little dresses, and arrives at Colette in Paris, Smets in Brussels, and 10 Corso Como in Milan the first week of November, to be followed by delivery to Petit Bateau stores on December 6.
Petit Bateau is getting interesting for grown-ups. When we got the Spring lookbook featuring model Anne-Marie Van Dijk in super-sexy au pair mode we thought it might be an indirect challenge to American Apparel. Then we heard about the Petit Bateau x Kitsuné tee, and today came news that ‘s Ben Goldwasser and Andrew VanWyngarden will star in the upcoming ad campaign. What’s next for the 100-plus-year-old French line best known for its charming childrenswear? Its new Milleraies of the Earth collection of organic cotton clothes for newborns hits stores later this month. Well played, PB, well played.