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3 posts tagged "Pietro Beccari"

Fendi Invites You Inside the Mothership

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Karl, Cara, Silvia, Georgia May—the gang’s all here for Inside the Mothership, a new fifteen-minute documentary that takes viewers behind the scenes of Fendi’s Spring ’14 collection. The house granted director and fashion film vet Loïc Prigent unfettered access to its castings and fittings, as well as Lagerfeld, whose tenure at Fendi began in 1965. “For me, it’s not a challenge but a great honor to work with Karl,” offered Fendi CEO Pietro Beccari when asked about Lagerfeld’s notorious perfectionism. “He created the DNA of the company, basically. The challenge is that he’s never happy. He could change [the collection] until two hours before the show, one look or even one complete story, because he wants to be one hundred percent happy. Nine-eight is not enough.” But the film’s bottom line is a heritage of dynamism. “The creative process is one where we throw ideas on the table. We never say no at the beginning, and we try hard to make it happen, and therefore we go beyond—to find new ways, new techniques, new looks, daring combinations, and daring innovations,” Beccari told Style.com. “That makes Fendi very special. And that has always been like that from the very beginning.” Ahead of the full-length film’s February 5 release on Fendi.com, a three-minute trailer debuts here, exclusively on Style.com.

Fendi’s Palatial New Digs

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Palazzo della Civilta Italiana

When it comes to Italian fashion, the storied house of Fendi is pretty much as close to royalty as it gets. So it’s fitting that in 2015, to celebrate its ninetieth anniversary, Fendi will move its headquarters to the Palazzo della Civiltà Italiana—that is to say, a Roman palace. Funnily enough, the palace, which was constructed in 1942, during World War II, isn’t quite as old as the fashion house. But, often referred to as the “Square Colosseum,” it is one of the most famous structures in the city. “We are more and more devoted to the city,” Fendi’s CEO Pietro Beccari told WWD—a point that’s further evidenced by Fendi’s mission to restore Rome’s iconic fountains, a project that’s also set to culminate in 2015.

Photo: Bruno Buongiorno Nardelli/ Getty Images

Fendi’s Fountains

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It would appear that Fendi’s got a thing for fountains—or, at least, for Rome’s Trevi and Four Fountains. The Eternal City’s marble marvels date back to the eighteenth and sixteenth centuries, respectively, and while each is a cultural landmark (La Dolce Vita, anyone?), the centuries-old sites could do with a facelift. Enter Karl Lagerfeld, Silvia Fendi, and Fendi CEO Pietro Beccari. Today, at a press conference during Alta Roma (the city’s equivalent of Paris’ Haute Couture shows), the trio discussed the house’s new $2.5 million “Fendi for Fountains” fund, which will, over the course of four years, help Rome restore its treasured watering holes. “I think this is a great project. The Trevi Fountain is like San Pietro and the Colosseum,” said Lagerfeld, who announced that he’ll be releasing a photography book about Rome’s fountains later this year. “It will be called The Glory of Water,” he said.

Fendi has deep roots in Rome. And along with its effort to beautify its home city, the house will restore, and hopefully rerelease, Histoire d’Eau, a 1977 film the five Fendi sisters produced with Karl Lagerfeld. The movie features model Susy Dyson, who plays a German tourist in Rome. “It was the first film made by a fashion house,” Silvia Fendi told Style.com. “This was done the year Fendi began ready-to-wear,” she added, noting they shot the film rather than putting on a fashion show. “She (Dyson) sunbathes and takes a bath in every fountain in Rome, wearing Fendi, of course. And she collects all the different waters in a bottle.” If the restoration project is a success, Fendi may host a fashion show at the Trevi Fountain in 2015—the year will mark the house’s ninetieth anniversary.

Photo: Courtesy of Fendi