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July 31 2014

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9 posts tagged "Pitti W"

Pitti Reveals Big Plans, Makes Peace

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Pitti

This afternoon, the fashion set chowed down on bacon, rigatoni, and cream sauce, which can mean only one thing: the biannual Pitti Immagine Uomo/W luncheon. Held at downtown Italian eatery Da Silvano, the afternoon gathering gave Pitti CEO Raffaello Napoleone the opportunity to speak with press, buyers, and more about the plans for the Spring ’15 Florence fashion fair—and boy, are there a lot of them. 2014 marks the 60th anniversary of the Centro di Firenze per la Moda Italiana (essentially the organizing body for all things fashion in Firenze), so in addition to exhibitions and presentations from emerging and established designers, fairgoers will be treated to a three-museum exhibition by Francesco Vezzoli, who will insert his own work among classical paintings, sculptures, etc.; an opening opera starring Andrea Bocelli; an exhibition of Roman costume atelier Sartoria Tirelli’s confections; a bevy of film screenings; the debut of Nick Wooster’s capsule collection; and more. Also on the docket? Florence-born brands Salvatore Ferragamo, Gucci, Emilio Pucci, and Ermanno Scervino will each host special events.

As reported last month, Z Zegna will be the featured guest menswear designer, but there will be no guest womenswear designer this season due to the many other events on the itinerary. We suppose the abovementioned powerhouses’ Florence-centric projects will suffice. “We don’t want it to be just another fair,” Napoleone told Style.com while sipping a glass of vino rosso. “We want to create a cultural experience.” Provided the itinerary lives up to expectations, it seems he’s done just that.

The overcrowded menswear schedule also came up in discussion this afternoon. If you’ll remember, there was a bit of a tiff between Pitti Uomo and the London Collections: Men last season, as the recently founded London shows conflicted with the Florence fair. “There will be no more troubles in 2015,” announced Napoleone. While the showcases will once again overlap this time around, next season the calendar for all four cities will shift, allowing London, Florence, Milan, and Paris each to have its fair share of time in the spotlight. (This helps explore the new dates for Paris Couture, too.) “This is better for everyone,” asserted Napoleone, telling us that it took one year to reach the final agreement. “Having four menswear events in Europe is a good opportunity because the manufacturers will remain strong and [we] can drive the [menswear] sensibility,” he added. It’s nice to see all the fashion cities (finally) playing nice.

Photo: Tommy Ton

Pitti W Taps Barbara Casasola

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Barbara CasasolaBrazilian born, London-based designer Barbara Casasola has been chosen as Pitti W’s Fall ’14 guest designer. The 29-year old talent, who showed on the official London Fashion Week calendar for the first time in September, will present her collection in Florence at the Italian fair this coming January. Previous guest designers have included Damir Doma, Maison Kitsun√©, and Peter Pilotto.

Haider Ackermann To Show Menswear

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A look from Haider Ackermann's Spring 2011 Menswear collectionThe menswear schedule is heating up, ladies and gents! (Well, mainly gents.) Today, WWD reported that Haider Ackermann, who quite successfully tried his hand at menswear back in 2010 (left), when he showed a collection at Pitti W (it was picked up by Barneys), is joining the Paris men’s schedule. For his second foray into menswear, which will debut on June 26, Ackermann will be presenting what he’s dubbed a “men’s wardrobe.” The menswear reveal comes on the heels of last week’s announcement that Belgian entrepreneur Anne Capelle had split the Haider Ackermann and Ann Demeulemeester labels, both of which had been linked under the same parent company. She told WWD that Ackermann’s label, which he launched in 2001, had “fully matured over the years, becoming a fully stable and independent business on its own.” Indeed, Ackermann has the potential to be an exciting addition to the men’s market. And we bet that a few of his female devotees (ahem, Tilda Swinton) will be fans of the boys’ clothes, too.

Photo: Giovanni Giannoni/ Courtesy of Pitti Immagine Press Office 

Pitti’s Plans

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Yesterday afternoon, Raffaello Napoleone, the CEO of Florence-based fashion fair Pitti Immagine, hosted a lunch at Il Cantinori—the much-loved Italian restaurant in New York’s Greenwich Village. The purpose was to discuss the upcoming Pitti Uomo (June 18 to 21), Pitti W (June 18 to 21), and Pitti Bimbo (June 27 to 29). And while the fettuccine and branzino may have been old-school, Napoleone’s plans for this season’s fairs felt forward-thinking. Napoleone told Style.com that, in general, fashion fairs are not often, well, fashionable. Pitti aims to be the exception to this rule. “We try to do as much research as we can, because the Italian and international buyers need to see something new season after season. We have to offer them something that they cannot find easily on the map,” he explained.

Addressing the press and buyers in attendance, Napoleone highlighted Pitti Uomo’s and Pitti W’s guest designers—Japanese menswear label Kolor and Paris-based womenswear label Damir Doma—who will show on the evenings of June 20 and June 19, respectively. A focus has been placed on new designers from emerging markets, with six young talents from Korea and seven from Pitti Uomo’s guest nation, Turkey, slotted to present their latest wares. And Pitti’s Italics platform will lend its support to up-and-coming brands MSGM by Massimo Giorgetti, Aquazzura by Edgardo Osorio, and Stella Jean.

Other highlights include the debut of Tom Dixon’s project with Adidas; a new premium collection from G-Star Raw; an automobile collaboration between Italdesign Giugiaro, Cerruti, and the Woolmark company; and a fashion show for Andrea Pompilio’s collaborative range with Japanese sportswear label Onitsuka Tiger.

Napoleone conceded that Europe’s economic troubles have taken a toll. “More companies are suffering, and some of them decided not to exhibit,” he said, noting that about forty labels dropped out this season. But with about 1,010 participating brands, 370 of which are from outside Italy, visiting buyers and press will still have more than enough on their plates.

Photo: Yannis Valmos/ GoRunway.com

Pitti Party: Damir Doma and Kolor to Guest Star in Florence

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Damir Doma and Japanese label Kolor (designed by Junichi Abe) and are headed to Florence. Today, WWD announced that Doma (left) will head to the Spring 2014 Pitti W fair as its guest womenswear designer, while Kolor will feature at Pitti Uomo as the guest menswear designer. Last season’s visiting talents—Kenzo and Maison Kitsuné—will be hard acts to follow, what with the former’s food-market fashion show and the latter’s retro music spectacular. The Spring 2014 fairs are slotted to run from June 18 to June 21.