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3 posts tagged "Pop-Up Shops"

The Eco Entourage

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Wear Chanel to save the environment? Well, not exactly, but buying one timeless tweed jacket instead of four trendy ones is just the kind of subtle lifestyle change Adrian Grenier and Angela Lindvall are advocating with their new eco-friendly pop-up, open today and tomorrow on Greene Street in Soho. “I’m never going to give up my Chanel pieces, because I’ll wear them forever,” Lindvall told us at a preview of the space yesterday. “It’s about knowing what you really need and finding a style that doesn’t have to be so consumptive.”

Part sustainable artwork gallery, part green goods shop, the pop-up is a joint venture between pureDKNY and SHFT. Lindvall is the face of DKNY’s environmentally minded fragrance (the bottle is recyclable and the vanilla bean that makes up its key note was sourced from female farmers in Uganda), and Grenier, along with film producer Peter Glatzer, created SHFT as an online forum that promotes an eco-conscious lifestyle that’s more Stella McCartney than Birkenstock.

The attractive activists, who first became pals through Grenier’s television show Alter Eco on the Discovery Channel, stress that it’s easy to make a difference with simple changes like turning off all the electricity during a dinner party (how romantic) or buying vintage instead of new. “The boogieman is not a good spokesperson for change. You don’t want to be preached to and you don’t want to be scared,” Grenier stressed. “It’s all about finding a balance.” You can preach to us anytime, Adrian.

The pureDKNY SHFT pop-up gallery is open to the public today, October 22, and tomorrow, at 112 Greene St.

Photo: Marion Curtis / Startraks

Gucci’s Spin on The Pop-Up And iPhone App

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The Gucci Icon-Temporary store at 43 Crosby Street is set to open on Saturday, after a blowout bash at the shop and an after-party at the Bowery Hotel on Friday night. This morning, on a brief walk-through of the new space, we got a firsthand glimpse of the much blogged-about Mark Ronson-designed sneaker and took the brand’s new iPhone app for a spin. As reported, the application is loaded with all sorts of features, including a Gucci music channel with hours of music, Gucci Beats, which allows users to mix their own tracks on a virtual turntable and share them via e-mail and Facebook, and, of course, an e-tail element.

But the coolest part is probably the exclusive Mark Ronson playlist that’s only available to users when they’re actually in the Icon-Temporary shop. Some of the artists on the lineup are Nite Jewel, Prince Charles and the City Beat Band, Kasabian, O’Spada, and, yes, Ashford & Simpson. The other benefit to swinging by the store on opening night? The goody bag includes a limited-edition vinyl record produced by Ronson. The boutique will remain open for two weeks or until the sneaks sell out, whichever comes first. Miami, London, and Tokyo are next.

Photo: Corrie Vierregger

Stella Goes Disney, Prada Goes Pop, And More…

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Prepare to have your inner child meet your chic outer adult. Stella McCartney’s Fall ad campaign, shot by Ryan McGinley, features model Sigrid Agren with Bambi, Thumper, and all their cartoony woodland friends. [Vogue U.K.]

Twilight addition Noot Seear talks New Moon. The model is now focusing on her acting career, but she’s already chosen a Balmain dress for the November premiere. You can take the girl out of fashion, but… [WWD]

Prada hops into the pop-up shop ring. Nope, that retail phenom has no end in sight. [WWD]

And, there’s another (hopefully final) episode of Interview‘s staffing soap opera. Karl Templer returns with a new president and editor in chief. [NYT]