6 posts tagged "Poppy de Villeneuve"
Irene Neuwirth has cultivated a certain breed of bohemian luxe with her eponymous fine-jewelry line. But the L.A.-based designer, who’s up for the 2013 Swarovski/CFDA Accessories Award, wanted to bring out her collection’s more playful side. And with This is It—a quirky fashion film by Poppy De Villeneuve and Alex Braverman—she does just that. “I think sometimes my brand can be a bit serious—the jewelry is a serious acquisition, and the price point isn’t approachable for everyone. So I wanted to do something that had a fun, youthful feel, something that would speak to my friends and our clients.”
Set in an old-school roller rink in New Jersey, the film, which debuts exclusively below, definitely evokes some childhood nostalgia. And, as far as “fun” goes, the short’s star —Mad Men and Community actress Alison Brie —looks like she’s having quite a bit of it while gliding around in Neuwirth’s vibrant new wares. “I feel like she’s perfect because she gorgeous and she has an incredible sense of humor, these big bright eyes, and a really fresh smile,” said Neuwirth of her leading lady, who was styled by Jeananne Williams. The pair met through Neuwirth’s boyfriend, Phil Lord —Brie has a role in his upcoming film, The Lego Movie.
The supporting cast is nothing to scoff at, either. Members of the electro-pop trio Au Revoir Simone make an appearance (they’re also responsible for the music). And Brie’s on-screen love interest is none other than the lead singer of We Are Scientists, Keith Murray. “He was like a pro roller skater, by the way,” said Neuwirth. The designer makes a cameo, too, but she insists that her skating skills are a little shaky. “I had every birthday at a roller-skating rink when I was a kid. But until this film, I hadn’t been on roller skates for twenty years,” she said. “I’m the biggest klutz. But I was able to stay up. And it was so much fun.”
Photographer Poppy de Villeneuve spends her share of time behind velvet ropes, but for a recent project, she embraced a wider scene—the more-the-merrier free-for-for-all that is Indio, California’s outdoor Coachella music festival. Photos from her series You Are Everywhere go on view today at Colette as part of the new Music Loves You exhibition, alongside photos by Lenny Kravitz, Beck, and the Yeah Yeah Yeahs’ Nick Zinner. (The next edition of the annual festival, meanwhile, begins later this month in California.) Style.com spoke to de Villeneuve about fandom, fashion, and (really!) fish.
How do you think this project relates to your other work?
I’ve always been interested in the ways that people interact with each other when they don’t know that they are being watched. My work has always related to small details. I find small, ordinary details wonderful and heartbreaking. So, that has been a constant theme.
What attracts you to focus on particular fans?
I am drawn to a person when they are most present, like when they are dancing on their own in a corner. Then I’ll be able to create a whole narrative for them. It may be completely wrong. But if I have a narrative for them, then I know I should focus on them. It’s instinctual.
People seem to really dress up for these festivals.
I really like the way the crowd usually mirrors their favorite artist. If they are watching the Yeah Yeah Yeahs, then they have more of a Karen O vibe. If they are watching Morrissey, then they go all fifties. I love that mirroring process. It can be tiny or very pronounced. But the sense of style in this particular festival is inspiring…this is an environment when many kids can try out their creativity and relish it and jump around in it.
No one likes to lose. Readers may recall that, a few weeks ago, stylist Lauren Goodman (above right) and I joined in a friendly battle of casts: Having each broken our wrists, we decided to compete to see who could turn her injury into the better fashion accessory. Votes were tallied; I had the lead at the start, but Lauren got some momentum later in the game that she rode all the way to victory. Honestly, I felt ashamed. I had the home-court advantage and everything. But rather than indulge in any Serena Williams-like tantrums, I determined to learn from Lauren’s success as we prepared to face off in Round Two of the Cast-Off: THE BRACE-OFF.
Lesson 1: Buzz counts. Lauren finished her cast early and people got interested, seeing her wear the flash plaster around. So, as soon as I got my brace from the hospital—a kind of Rick Owens-y brace, black with long straps—I delivered it to designer Camilla Stærk. She wrapped up work on it right before fashion week, and over the past few days, I’ve had two name stylists ask me if they can call it in for shoots, and several front-row regulars remark that they’d consider throwing themselves down staircases in order to wear a medical accessory that cool. (I am now thinking about launching a line of fashion medical accessories, called HEAL—Colette? Opening Ceremony? Barneys? Are you listening?) Lauren, meanwhile, had the element of surprise in her favor: Working with designer Peter Som, she only debuted her brace today…
Lesson 2: Bling that sh*t. Last time, designer Dana Lorenz covered Lauren’s cast in multicolored gemstones. Von Kottwitz designer Nina Stotler and I opted for something more industrial. Not this time! Thinking bling-y, I arranged to have my brace sponsored by Crystallized™ Swarovski Elements. I was imagining something totally disco, but Camilla, who has better taste than me, opted to cover my brace in pewter crystal pearls of various sizes. This wound up covering…
Lesson 3: Remind people of Michael Jackson. Lauren’s cast was inspired by the Christian Lacroix top seen on the first Anna Wintour-edited cover of Vogue, but lots of commenters mentioned that it seemed very Michael Jackson. And they appreciated that. Camilla, hand-sewing pewter crystal pearls until her fingers were literally bleeding, really came through on the MJ. I have to say, though, Lauren and Peter Som have maybe, possibly, trumped me on this—Peter’s angle on the people-like-dead-celebs-beacuse-they-are-reminded-of-their-childhood thing was to make Lauren’s brace “a tribute to John Hughes.” Pretty in Pain! Dammit.
Lesson 4: Art-direct. This really should have been obvious—I do work in fashion, after all. Lauren got off a cute little shot of herself posing with her cast. I went for the camera phone. And I wasn’t even in the photo! People vote on personal connection, I see now. And images that pop. Camilla’s husband, the photographer Barnaby Roper, obliged my concept “sci-fi Birth of Venus, with wrist brace,” as you can see (and judge) for yourself. Again, I was positive I had Lauren on this one—I knew she was racing around to shows and that Peter was prepping his collection and that there was no way they’d be able to work a seriously pro photo into their schedules. Laughs on me, folks. Lauren managed to corner Poppy de Villeneuve, mere hours before the photog hopped a flight to London to set up her show STILL, which opens on Thursday, and got a pretty amazing portrait out of her.
Lesson 5: Flatter the audience. Vote for me, and I will love you forever. Lauren and I await your comments…