2 posts tagged "Portia Freeman"
H&M is on a roll these days. In quick succession, there was the recent Becks “bum double” drama (read: mega publicity), the Paris fashion week show, and, for the hat trick, there’s the launch of & Other Stories, the Swedish high-street giant’s new London concept store. Last night, H&M celebrated the opening of the 10,000-square-foot Regent Street space, which is filled with meticulously edited beauty products, jewelry, and fashion. The best part about the whole thing is the knowledge that you won’t have to walk away simpering with desire—even the tightest budgets can afford this stuff. Apart from their in-house designers, who clearly favor architectural shoes and sculpted silhouettes (very Scandi-chic, if we do say), the brand also introduced their “Co-Labs”—temporary collaborations with finger-on-the-pulse talents like The Lake and Stars, Clare Vivier, and Alyson Fox. In other words, the two-story behemoth is the A-to-Z for cool hunters on a budget.
Naturally, the ultrahip store needs some ultrahip ambassadors. “We invited a small group of people—including stylists, DJs, and editors whose style we admire—to our atelier in Stockholm and asked them to put together pieces from our collection,” said Samuel Fernström, who’s head of & Other Stories. Flying the flag last night were Portia Freeman, Valentine Fillol-Cordier, Bat for Lashes (Natasha Khan, left), DJ Misty Rabbit (Mimi Xu), Julia Sarr-Jamois, and Mary Charteris, whose self-styled wares (like an ocean-print suit, a sheer top, a pleat-front skirt, and more) can be seen in the online shop, which launches today. “We chose people who wear things that feel right to them,” added Fernström. Judging by how & Other Stories’ ladies looked at yesterday’s fete, job done.
& Other Stories is located at 256-258 Regent Street in London.
For the film presenting her Fall 2011 collection, Charlotte Dellal of Charlotte Olympia turned to one of her great obsessions for inspiration: Agatha Christie.
“I am a serious Agatha Christie fan, and I used certain novels and characters as a starting point,” she says of To Die For, her noirish, three-minute short, written and directed by London-based filmmaker Jam. “The film was a way to describe the collection; obviously, shoes don’t get their own runway show, so I was looking for a way to get the feel of the collection across. Of course, it is all quite tongue-in-cheek, a bit surreal, and hopefully quite sexy.” English model Portia Freeman plays the lead. “She completely embodies the Charlotte Olympia woman,” Dellal raves. “She is not just a pretty face; she has a lot of character.” And, it goes without saying, great shoes. Poirot never had footwear like this.
The film debuts at Dellal’s launch party-cum-presentation tonight, but we’ve got the first glimpse exclusively here on Style.com.