August 27 2014

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2 posts tagged "Pret-a-Surf"

Pret-A-Surf, KBL Team Up On A New Pair Of Celeb-Approved Shades


What do Blake Lively, January Jones, and Emma Stone (above) have in common? Plenty, upon consideration: blond hair, long legs, magazine covers, fiery hot acting careers…also: sunglasses. Lively, Jones, and Stone are just a few of the trendsetting celebs who have nabbed pairs of Pret-a-Surf‘s soon-to-debut sunglasses, made with the L.A.-based label KBL. The frames mark Pret-a-Surf’s first collaboration, and they pick up the red motif of the brand’s beachwear. “I’m sure you’ve noticed the red zipper on many of our looks,” points out Jillian Demling, who co-founded Pret-a-Surf with Karen Mulligan last year. According to Demling, both she and Mulligan have picked up multiple pairs of KBL sunglasses since the brand launched in 2007, and they immediately cottoned onto KBL cat-eyes as a fitting adjunct to Pret-a-Surf’s sporting take on vintage pinup style. “We wanted shades that our girl could wear playing tennis, surfing, or just lying on the beach.” Or, as it turns out, ducking the paparazzi.

Photos: Courtesy of 42 West (Emma), Courtesy of Pret-a-Surf

What To Wear When The Surf’s Actually Up


Surf style rules on the runways and at retail as of late. (Check back on Monday for our Summer Shopping Guide, which includes a few of our favorite surf-inspired duds.) But for all the style, there are very few pieces that can actually stand up to a session on the waves. That’s where Karen Mulligan and Jillian Demling come in. A couple of fashion-loving jocks—or sports-loving fashionistas?—the friends decided to design their new line, Pret-a-Surf, when they couldn’t find functional gear that looked suitably sophisticated. “I’m not a teenager,” Mulligan, a veteran surfer, explains simply. “I wanted to wear things to the beach that looked grown-up and cool.” Thus, the label, which has just debuted at stores including Opening Ceremony and Jeffrey and launches officially at Williamsburg’s Mollusk Surf Shop tomorrow.

“It was really vital to us to have the launch at a real surf shop,” Demling says. “I mean, the pieces are versatile, I wear them as fashion, but we went out of our way to use great, high-performance fabrics.” The debut collection includes pinup-style bikinis and maillots, microfloral board shorts, and color-block rash guards designed with both utility and vintage wave-rider chic in mind. The designers hope to expand into fashionable gear for other athletic activities, too, such as snowboarding, skiing, golf, and tennis. “Basically, our goal is to outfit any girl who plays sports and wants to look good,” Mulligan says.

Photos: Courtesy of Pret-a-Surf