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April 20 2014

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2 posts tagged "Princesse Tam Tam"

We See London, We See France, We See Antique Underpants

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Lingerie Française

Last night at NYC’s Chelsea Market, historian and curator Catherine Ormen took us into the boudoirs of centuries past with the opening of Lingerie Française, a traveling exhibition that examines the evolution of eleven French lingerie brands (Aubade, Barbara, Chantelle, Empreinte, Implicite, Lise Charmel, Lou, Maison Lejaby, Passionata, Princesse tam.tam and Simone Perele)—all of which are still in business—via underthings from the late 1800s through present day. “Lingerie transforms the body’s silhouette in accordance with fashion,” offered Ormen during the show. “Those forms and silhouettes change every decade, and it’s these changes that interest me.”

Equally interesting were the reasons behind the changes—for instance, the shift from corsets to bras in the early twentieth century was spurred by a sudden obsession with health and hygiene. Lovely as the 1890s Chantelle corset on display—with its ornate bows and boning—was, doctors finally realized that corsets’ restrictive nature was harmful, and some even associated the contraptions with cholera. Color didn’t come into play until designers began working with nylon in the late fifties. Beforehand, women were largely restricted to white, nude, blush, or black, the latter of which was almost exclusively reserved for prostitutes. And the G-string was popularized in the eighties, because women became fixated on attaining buff bodies by any means necessary. “There was a triumph of the body in the eighties,” explained Ormen. “People discovered sports, jogging, diets, and cosmetic surgery, and beauty became a question of willpower. You had a beautiful body because you wanted one, and people wanted to show it.” Continue Reading “We See London, We See France, We See Antique Underpants” »

From Montmartre To The Left Bank, Without Leaving The Building

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Here’s a basic rule for family contentment: Don’t play favorites with your kids. So when Japan’s Fast Company—the parent corporation of Uniqlo as well as the French labels Comptoir des Cotonniers (which sells sportswear basics) and Princesse Tam Tam (lingerie)—decided to throw the former a birthday bash, they threw the others into the mix, too. Uniqlo’s first Paris outpost opened a year ago, but lest its sibling brands feel left out, its first birthday party in Paris last night doubled as a 15th anniversary party for Comptoir, and a 25th for Princesse.

In a rambling hôtel particulier, each brand got its own section, decorated like a Parisian neighborhood. For Comptoir des Cotonniers, the main salon was restyled like a Montmartre apartment, where guests—like Becka Diamond, Style Bubble’s Susie Lau, and Street Peeper’s Phil Oh (pictured)—had their pictures taken and turned into real French postcards. (Stampswere provided to send them off.) Next door, Uniqlo held court in a space made up as a Paris loft in the 10th, with a line of carnival-style claw games to grab your prize (in this case, Uniqlo T-shirts, briefs, and badges tucked inside plastic canisters). But the best of all was in the hotel’s tapestry-lined library, where Princesse Tam Tam re-created a Saint-Germain Left Bank pied-à-terre. There, amid piles of PTT undies, artists sat patiently hand-painting names and other little messages for those who were willing to skip the dance floor—where André Saraiva, Irina Lazareanu, and Henry Holland were holding court—to make it to the head of the line.

Photo: Courtesy of Fast Retailing