4 posts tagged "Rag and Bone"
Rag & Bone is the latest fashion brand to ditch the traditional runway show altogether. Instead, the New York-based label, helmed by Marcus Wainwright and David Neville, is doing a portrait series featuring customers and celebrities sporting its Spring 2015 men’s collection.
“For Spring ’15, our instinct was to challenge traditional ways to present a collection, and instead of a show or going down the traditional fashion photography route, we envisioned a cool and elevated portrait series,” Wainwright tells WWD. For the photos, Rag & Bone enlisted the help of a few friends, including NBA (and fashion) star Carmelo Anthony, tattoo artist Alex McWatt, model Camille Rowe, and photographer Glen Luchford. The series was lensed by Brit portrait photographer Andreas Laszlo Konrath.
Rag & Bone has been experimenting with its men’s show for a few seasons now, using moving mirrors and mixed media to challenge the more standard format. But the brand’s latest move is part of an ongoing, industry-wide shift toward alternative (and more cost-effective) ways to showcase a collection.
Back in 2008, Stefano Pilati made a groundbreaking decision to present his Yves Saint Laurent Rive Gauche menswear collection through a film. Viktor & Rolf followed the format and did a Web-only show for its Spring 2009 collection. Dozens of other labels have since followed, and it’s starting to become the norm. The question is: Who else will soon abandon the elaborate fashion show?
Mark Borthwick has got Rag & Bone dancing to his tune. Tomorrow night, R&B designers David Neville and Marcus Wainwright are hosting a party at the brand’s Soho store to fête their collaboration with the photographer—shots of Rag & Bone friends and family that Wainwright describes as “the perfect blend of Mark’s irreverent take on modern fashion photography and Rag & Bone’s downtown New York-meets-tailored workwear aesthetic.” The perfect blend’s been a long time coming. Neville first met Borthwick on a beach in Mexico about ten years ago: “He was playing a guitar around a campfire,” the designer recalls. “It was a very liberating experience.” Jessica Stam, Edita Vilkeviciute, and Julien d’Ys are among the subjects who got a taste of liberation, Borthwick-style, for the shoot. The shots will be on view at the label’s Soho store starting tomorrow, but we’ve got your first look here on Style File today. Continue Reading “Rag & Bone Are Feeling Free” »
Trunk shows have largely been the province of the designer floor. No more. Next week, Barneys’ Madison Avenue flagship plays host to Trunk-a-Palooza, a more-the-merrier trunk show and party featuring contemporary brands sold in the store’s Co-Op. Rag & Bone’s Marcus Wainwright and David Neville (pictured), Sam Shipley and Jeff Halmos, Alexander Wang, Richard Chai, Vena Cava’s Lisa Mayock, Victoria Bartlett, and more will be on hand to hawk their Fall collections, not to mention limited editions like S&H silkscreened posters, Vena Cava mix CDs, and the medal pendants Rag & Bone used for its Spring 2010 show. There’ll be a DJ on hand, too, but despite this, and the music-fest name, we’re pretty sure moshing is still frowned upon.
Trunk-a-Palooza runs from 2 to 8 p.m. (designer appearances from 5 p.m.) on Wednesday, April 21, at Barneys, 660 Madison Ave., 7th fl., NYC, (212) 826-8900, www.barneys.com.
PLUS: Don’t forget our interview with Barneys New York fashion director Julie Gilhart on the future of fashion.