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April 19 2014

styledotcom .@DerekLamNYC discusses life mottos and his drink of choice: stylem.ag/1lfXB1s cc @lauren_goodman

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2 posts tagged "Reebok"

Reebok In Trouble For Toning Shoes, A Sneak Peak at Pierre Balmain, People Still At La Perle, And More…

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Reebok touted the toning capabilities of its walking and running shoes, and the only one left feeling sore is Reebok. The company is being forced to pay $25 million to resolve charges for advertising that its EasyTone and RunTone shoes would shape up customers because there is no “sound science” to support those claims. [WWD]

The Balmain diffusion line, Pierre Balmain, debuts this Sunday with a presentation in Paris, but you can already get a glimpse of what’s to come in this Inez and Vinoodh video, starring Abbey Lee Kershaw and her band, Our Mountain. [YouTube]

Abbey Lee has been a busy girl. In this Vogue Russia shoot, she is showing off some of the clothes from Versace’s upcoming H&M collection. [Styleite]

You might not find Karl Lagerfeld at Paris’ La Perle restaurant, but even after the famous John Galliano incident that took place there in February, the fashion set is still swarming to the hot spot this week, The New York Times reports. [NYT]

Photo: Courtesy of Pierre Balmain

Reebok Pops Up On The Bowery (Where Else?)

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Sidestep the crowd outside. Pass the bouncer and the PR girl gauntlet. Ascend the dark stairs, turn at the dirty orange traffic cones, and proceed to the second PR girl gauntlet. Check your coat. Descend a set of neon stairs, and you’re there: Reebok Flash. Presumably, Reebok’s first-ever pop-up store doesn’t usually require quite as much effort to access, but opening-night-party measures were in full effect Wednesday evening. Inside, staff from La Esquina assembled rapid-fire mini quesadillas and tostadas while guests tried not to trip over the angular, low-to-the-ground display tables boasting Reeboks in shades from chartreuse to khaki. The vibe was decidedly eighties (when was the last time you inflated your Pumps?), which meant different things to different people. For Christian Stegmaier, Reebok’s head of lifestyle product marketing, the decade called to mind “Freestyle, fitness, and aerobics.” Freestyle, as in rap? No, no, as in Reebok’s first women’s athletic shoe, circa 1982, of course. For a different perspective on the decade, we checked in with Taylor Momsen: What was the Gossip Girl doing in the eighties? “Um, not born,” the high school-age star said with a cute Jenny Humphrey shrug and grin. Ah, youth. Rent a few Jane Fonda workout tapes and check back with us in the morning.

Photo: Joe Schildhorn / PatrickMcMullan.com