11 posts tagged "Renzo Rosso"
“We’re celebrating here!” said Nicola Formichetti, by phone from Diesel’s headquarters in Italy this morning. The reason: The announcement was made today that Formichetti, as was much-rumored when he left his creative director post at Mugler this week, is joining Diesel as its first artistic director. “Mugler was all about creating luxury, and fantasy, and bringing the dream and the entertainment into an already existing brand,” Formichetti said. “At Diesel, I want to talk straight into people’s hearts, people in the street.” Here, Formichetti lays out his plans to put Diesel denim back on the map.
Thank you so much. Actually, I’m presenting my first project today. It’s our initiative of the Reboot Campaign. It’s the advertisements, starting from June. So it’s the visual side, and we’re going to start a big digital community on Tumblr first. And I want to crowd-source using social media and start getting the armies together, because I can’t do this alone. We need lots of people’s help, and it’ll be a great way to meet new talent and designers and artists. Because Diesel’s such a global brand; the team should be global, too.
Tell me more about the Reboot project.
You can actually go to the Diesel Reboot page. You can just go there, and I’ve already reblogged some of the stuff I liked online. We go in, and you guys can join the community and tell us who you are and what you like. And we’re going to have little missions, so for the first mission, we’ll ask, “What’s your favorite thing?” And another mission would be, “How would you like to see this change?” Or “How would you customize this denim?” And then we’ll give an award per mission. So you’ll get something back. It’s kind of like a dialogue. It’s a new way of using social media, and I’m super excited for that.
What, exactly, does “artistic director” mean? What will your role at Diesel entail?
I’ll be directing the collection. So I’ll look at the entire company—from the clothing to the products, the shows, the marketing, the store experiences, the advertising. All the details. It’s so crazy.
What most interests you about the company?
Well, I love that if you have a great product, and if you have great communication, you can actually get to people. Because that really didn’t happen with me at Mugler. I wasn’t seeing a cool guy wearing my clothes on the street. Yes, Gaga wore it. Beyoncé wore it. But what I wanted was to see someone—like, a cool girl—wearing my jackets or pants on the street randomly. Continue Reading “Diesel, Now Unleaded: Nicola Formichetti On His Expansion Plans” »
After two days of rumors following Nicola Formichetti’s departure from Mugler this week, WWD now confirms that the stylist has been named Diesel’s first artistic director. According to Diesel founder Renzo Rosso, Formichetti—who noted that he’s got a lot of “crazy ideas” for the label—will be responsible for a “total view” of the Diesel brand. His impact will first be seen in the Fall 2013 season. “I finally met somebody as crazy as I am,” Rosso told WWD. “I have replaced myself and can go on vacation.”
After six seasons at the helm of Diesel’s Black Gold women’s line, designer Sophia Kokosalaki (pictured) is set to part ways with the label after her New York fashion week show next month. In a statement released by Diesel, she says, “The last three years I have spent at Diesel Black Gold have been a very interesting and enjoyable experience. I am now looking forward to new challenges and wish Diesel Black Gold every success in the future.” Of her departure, Diesel founder Renzo Rosso says, “I am extremely grateful to Sophia for her work and the achievement of the growth of this line. Also, thanks to her talent, Diesel Black Gold has defined its clear identity as a premium stand-alone label.” The brand’s new designer will reportedly be announced in early October.
Do-gooding eyewear guys Warby Parker have announced their newest venture: A chew-resistant optical line for dogs called Warby Barker. The label even has its own spokeswomen, of both human and canine varieties: Moda Operandi’s Taylor Tomasi Hill and Martha the bassett hound (pictured). Strange but true? All we’ll say is we notice the line was announced yesterday, April 1. [Warby Parker]
Speaking of, committed prankster Renzo Rosso put Diesel up for sale on eBay yesterday. WWD reports that Diesel fans immediately responded with offers to buy the company, but an hour after Rosso posted it on eBay, the listing was removed. [WWD]
The Angelina Jolie leg jokes are not over yet—several stars turned up to the Academy of Country Music Awards yesterday showing more than a little leg. Carrie Underwood, Sara Evans, and Luke Bryan’s wife, Caroline Bryan, all had thigh-high slits in their dresses and posed Jolie-style. [Huff Po]
More details are emerging on H&M’s soon-to-launch higher-priced label. According to the Swedish news outlet Dagens Nyheter, the retailer has reportedly registered trademarks and a logo for a new brand called “& Other Stories”—no joke. [Vogue U.K.]
Moto enthusiasts, including Adrien Brody, Alexandra Richards, and André Balazs, turned out to the Diesel Soho shop last night to take the new Ducati Monster Diesel for a spin (or at least, sit on it and dream of driving). For those not yet ready to conquer the road, they can at least conquer the wardrobe. The Diesel Style Team, under the guidance of Diesel founder Renzo Rosso, created a capsule collection of biker gear to go along with the collaborative bike. The full collection of jackets (from $340), denim ($240), and T-shirts (from $75) is in Diesel stores now.