2 posts tagged "RetroSuperFuture"
Just a week after its Lower East Side pop-up’s debut, Études can expect to enjoy some more ink in the days to come. The Parisian cult streetwear label has reunited with RETROSUPERFUTURE for a second sunglasses capsule featuring three new unisex styles that take cues from Études’ Spring lineup. SUPER’s boxy Gals silhouette gets revamped in a digital take on traditional ikat designs. It’s more than just a pretty pair, though, boasting an involved production method in which the pattern is printed onto foil and sandwiched between acetate frames. A more classic spectacle style, the Panama is anything but basic, rendered in brilliant metallic blue stainless steel and mirrored lenses.
Equally noteworthy is the accompanying short film by Jason Nocito, a slice of life from Études’ lately adopted LES digs, with a hearty dose of graphic appeal. “We wanted to work with Jason on creating imagery surrounding the neighborhood,” offered Études designer Aurélien Arbet. The thrum of traffic and cameos from some lower Manhattan landmarks make for a hypnotic minute and a half. “[It was] inspired by the photographs I’ve taken of people, puddles, and the surfaces around my neighborhood,” said Nocito. Until you’re able to snap up a pair, enjoy the video, which makes its exclusive debut on Style.com.
The Études x SUPER capsule is available exclusively at etudes-studio.com, retrosuperfuture.com, the Études NYC Pop-Up (254 Broome Street), and RETROSUPERFUTURE’s Soho flagship (21 Howard Street).
The present, paradoxically enough, is looking good for the cult sunglass brand Retrosuperfuture. The Milanese label, whose sunglasses have long been available at retailers like Barneys and Fred Segal, has a new home: Nearly 2,000 square feet of space on Howard Street, the New York retail power-block that’s recently been undergoing something of a renaissance—again. Still the site of retailers Opening Ceremony, Jil Sander, and Agnes B., and fashion canteen The Smile To Go, a new wave of imports has lately come to roost, including Retrosuperfuture and designer Ariane Goldman’s Hatch pop-up, which is next door.
The new store is the label’s first worldwide, and it bypassed its native city to head to New York. Why? “New York is the hub!” said founder Daniel Beckerman. “Everyone comes to New York.” It certainly seemed that way from the packed friends-and-family preview on Friday night. The store carries the entire collection, ranging from the blocky acetate frames Retrosuperfuture made its name with, to newer, aviator-style models, and a New York-exclusive style, the all-black Novanta.
Retrosuperfuture is open now at 21 Howard Street, NYC, retrosuperfuture.com.