16 posts tagged "Rogan Gregory"
Rogan Gregory and Scott Mackinlay Hahn of eco-chic label Loomstate like to split their time between the city and the beach. And with their new clothing line, SRF+CTY by Loomstate, the designers have found a way to get the best of, or at least seamlessly transition between, both worlds. “We love to surf,” said Gregory, who phoned in from Montauk. “But we work in the city. For us, the balance of urban life and nature is an important yin-yang. And I feel like a lot of people in the past five years have caught on to it,” he mused, noting that he feels the surf-meets-metropolitan lifestyle is becoming increasingly influential in culture and design.
The eco-conscious menswear collection includes shorts, knitwear, printed T-shirts, sweatshirts, and tank tops (which Gregory says are possibly the best thing he’s ever designed) and aims to take gents all the way from their midtown (or, let’s be serious, downtown) office to the waves at Montauk or Rockaway. Based around the concept of “fifty-fifty,” the line’s wares (which range from $65 to $130) are all made from an equal blend of organic cotton and recycled poly (the latter, Gregory explained, helps the clothes keep their shape when they get wet). Many of the pieces are reversible—the idea being that one side is more urban-appropriate, while the other screams “surf’s up!” Have to scoot from the shore to a meeting? Don’t fret. Just put your board down, flip it, and reverse it. This versatility is demonstrated in the label’s lighthearted new film. The video, which debuts exclusively above, shows Gregory and Hahn’s surfer pal skateboarding, goofing off, and navigating the subway with his surfboard (apparently, this is not an uncommon occurrence). “It’s a weird experience when you bring your board to work and take it on the subway,” conceded Gregory. “But when you come out on the other end and see the ocean? There’s something really cool about that.”
SRF+CTY will be available online at Loomstate.org, and in Nordstrom and Bloomingdale’s, from March 15.
“We want to reinvent the way women think about their clothes,” designer Rogan Gregory, who co-founded the ready-to-wear label Loomstate with his partner Scott Hahn, tells Style.com of their new multipurpose 321 collection. “[Loomstate] 321 gives women the freedom and creativity to transform their look, based on their mood and functional need, with one piece.”
The multifunctionality of the new collection (some pieces can be reversed and rotated to make as many as eight different color combinations) is an obvious extension of the brand’s sustainable design-meets-style motto. And, although clothes with so many different wear options usually offer the function without fashion, Gregory and Hahn have managed to maintain the chic quotient. The 321 offerings ($165 to $295) include seven styles (dresses, a cardigan, and a tank top), all made of tencel—a quick-drying, wrinkle-resistant knit fabric with yarns originating from natural tree pulp. For spring, the pair included neutrals, like khaki and black, along with pops of bright pink or yellow, inspired by the likes of color theorist Josef Albers and Mark Rothko.
“I see a woman on the North Shore of Hawaii wearing the Shira tank as a cover-up on the beach—but I easily picture a woman in New York City wearing the Aya tank under a blazer on her way to work,” explains Gregory. “The colors and reversibility of 321 create a lot of different options…imagination is the only limitation.” Here, in a Style.com exclusive video (below), Loomstate 321 shows off a few of those options (but feel free to let your imagination run wild). The collection is available now on Loomstate.org.
New York, get ready for more Balenciaga. Label execs have confirmed that the brand will open a second NYC store, but are remaining mum as to where that’ll be. Our fondest home/greatest fear: Right next door to our offices. [WWD]
Because she doesn’t already have enough going for her, Gisele Bündchen is launching a line of lingerie in her native Brazil. You don’t have to look like her to pull it off but, of course, it could only help. [Fashionologie]
Speaking of looking good, Abercrombie & Fitch celebrated the opening of its first Paris store in typical A&F style: By importing 101 shirtless models to stand around being… well, shirtless (a few of the legion, left). [Style Rumor]
Marc Jacobs is the latest designer to get the museum-retrospective treatment; an exhibition of his work for Louis Vuitton (shown alongside Vuitton’s own pieces from the nineteenth century), will go up next year at Paris’ Les Arts Décoratifs. [WWD]
And because no day is complete without an odd collaboration announcement, get ready for Loomstate for… Chipotle? [Elle]