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July 26 2014

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1 posts tagged "Roksanda"

Roksanda Ilincic Moves In On Mount Street

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Roksanda

Mayfair: the most expensive square on the British Monopoly board. Mount Street: fast replacing Bond Street as the place to shop for the highest of fashions in London. At Number 9 Mount Street, Roksanda Ilincic is stood outside her new, and first, store–looking very beautiful, tall and glamorous as usual, and this is a sloppy, shop-fitting day for her–she is pointing up the road. “There’s Nicholas, and this is where Christopher is going to be and here is me,” she says, counting down from one to the other, genuinely thrilled to be next door-but-one to her friends and fashion peers, Nicholas Kirkwood and Christopher Kane.

Christopher and Tammy Kane are opening their store here later this year, while Jonathan Anderson’s newly logoed Loewe stands across the road. Marking how far this peer group of designers has travelled, by making the journey from Dalston in the Far East to the most Up West location of the lot, the new fashion establishment is well and truly taking over this seemingly most chi-chi part of London. Yet, at the same time, it is also one of the most peculiarly British places in the capital; international, yet strangely traditional, there is a butcher’s shop directly across the road. “Sometimes they have four whole pigs in the window—that’s my favorite shop,” says Ilincic, genuinely impressed by the amount of pigs they can squeeze in that store front. “That and Moynat. You should see the time they take and the detail to make bags, I am obsessed,” she says somewhat more expectedly of the quietly chic, French luxury leather goods house. In her own shop window is a creation by Gary Card, the set designer, which was unveiled yesterday evening. It meets somewhat metaphorically between the two.

Roksanda

It is such weird contradictions that go to make up the character and career of Roksanda Ilincic; so seemingly ethereal and yet, I am told, at times swearing like a sailor when attending football matches, she is always refreshingly down to Earth and always herself. The designer has a superb eye for color and an architectural flair–she originally trained as an architect in her native Belgrade before completing her Fashion MA at London’s Central Saint Martins. Both meet in the interior of her store, designed in conjunction with the internationally renowned architect David Adjaye OBE–his largest commission is the Smithsonian Institution’s National Museum of African American History and Culture on the National Mall in Washington D.C. Needless to say, he is somewhat impressive.

“We designed elements together because I wanted it to feel like an extension of my clothing, not a regular shop,” says the designer. “I studied architecture myself, so whether it is the interior or the detail on a coat in the store, it still has that architectural experience.” Ilincic says this while shifting seamless felt covered doors in characteristic colors from past collections that make up rooms downstairs. “There’s deep purple, lime-yellow, dusty pink, and neutral beige.” The designer has never been afraid of a strong palette and has not shied away from one in the store – yet, as always, it all works.

In the Mount Street location, there will also be a made-to-measure service, specializing in event-wear and wedding dresses, hence all the privacy and secrecy of those seamless doors. This line will carry the designer’s full name. But with the launch of the store there is also an eye on the bigger global market and a slight rebranding for the rest of the ready-to-wear collections: they will now be labeled “Roksanda,” as will the store. “Well, nobody seemed to be able to pronounce Ilincic,” shrugs the designer, disarmingly honest as usual. “And it just looked better graphically.” So with the launch of the store and the single moniker, it appears that the journey from the Far East to the Far West will now be a rapidly expanding global one – coming to a chi-chi shopping street near you.

Photos: Courtesy of Roksanda Ilincic