2 posts tagged "Rosella Jardini"
Moschino, which celebrated its thirtieth anniversary in Milan last month, has hired Jeremy Scott to be its new creative director. The 39-year-old L.A.-based designer replaces Rossella Jardini, who has headed up the label since 1994, when the house founder, Franco Moschino, died. Scott will make his runway debut at Moschino’s Fall 2014 show in February next year. In an e-mail, Aeffe chairman Massimo Ferretti said, “I am enthusiastic about this significant change, as our goal is to inject new energy into our Group in keeping with the changes already in place with other Aeffe brands such as Philosophy, Emanuel Ungaro, Pollini, and Cédric Charlier.” Scott will continue to design his own label, which he launched in 1997. With a rebellious streak at least a mile wide—at one of his early shows, he tossed coins printed with his face at the audience—Scott is a savvy match for Moschino, a label known for its irony and irreverence. “It’s the closing of one chapter and the beginning of a new one,” he said via phone this morning. Here, the Missouri farm boy who Karl Lagerfeld once took under wing discusses his plans for Moschino as he ushers it into its fourth decade.
There are so many synergies between you and the Moschino brand. How did you feel when you were approached?
I was really excited. For me, one of the key elements of Moschino is humor. It’s one of the few houses that has humor, and it’s the same thing for me. Another one of the bonding elements is their written messages that express thoughts and twist ideas. We share an obsession with poking fun at fashion. Whimsy, also.
Were you a Moschino fan before this offer came through?
I was. The ironic thing is, during my last year of college, when I was at Pratt, I interned for the Moschino press office, for Michelle Stein here in New York. Yeah, it’s kind of a fairy-tale story. I was the intern, and now I’m running the company.
You once said you turned down job offers from Pucci, Versace, Paco Rabanne, and Chloé. Why did you say yes to this one?
It’s two things. At the beginning of my career, I felt it was really important to establish my own name. I feel like my own brand, my own DNA, is created and solid now, and I’ve built a global fan base. I don’t have that fear I used to have of the possibility of me getting lost in someone else’s house. On the one hand, I’m different now; the other has to do with the brand. It’s hand in glove. When I heard it, it was like, “Oh my God, yeah, of course.” This is so natural for me; I can take this so many different ways.
When did Moschino come to you?
I was contacted in July. It was very effortless, actually. I feel like they were pretty fixated on the idea and certain about me being the right person. I’ll continue to do my own line, as well as my Adidas collaboration. I’ve been working very vigorously to be ahead of my normal procrastinated self in anticipation of having a larger workload.
Have you been spending time in Italy?
Not yet. Other than meeting them in July, I’ve gone to Milan maybe two or three times. I’m not very familiar with the city, so that in itself will be an adventure for me. I literally don’t even know where to get toothpaste.
I’m going to be there the entire month of November—to understand how they work and to meet my design team, which is already in place. But I’m a very modern boy. I work a lot through the Internet. That’s one of the reasons I moved from Paris to Los Angeles in the first place, actually. Nothing was being made in Paris except the things in my own studio. I could be anywhere. Now that’s even more the case with iPhones and gadgets. But at the same time, I want to see the archives, to learn the house, and to be physically there, as well. We’ll see. Whatever it’s going to take for it to feel right, that’s all I’m concerned about. I want to do a good job.
How does it feel to be headed back to Europe?
I started my career in Paris, so it feels like home. I’m excited about learning more about Milan, Milan life, and Italian style. I’ve only been to Rome once, when Karl [Lagerfeld] brought me. The proximity of everything—I mean, Italy is the size of California, I can spend the weekends sightseeing. I’ve never been to Venice…I’ve always wanted to go, and now I have the perfect opportunity.
On the other hand, California, where you currently work, seems to be having a moment. Does it feel like there’s something going on there?
I am the pioneer, I got here first. I even remember Tom [Ford] saying to me, “I can’t believe you’re moving there, I wish I could do it.” I love it here. I feel inspired, it’s a wonderful way of creating for me—it just feels really good. I don’t really think about how [it's having a moment], but I realize it through other people’s eyes. All the stories about [the new boutique] Just One Eye, all the attention they’re getting. Other people are focusing here. The only thing I can think of that’s different now than when I first moved here is that there’s a younger generation that’s come up, that has become part of the look of the city. There’s been so much more enthusiasm about fashion and style from this new generation of kids. Continue Reading “Jeremy Scott: The New Man At Moschino” »
The heady days of gift bags overflowing with hardcover fashion anthologies, python totes, and cashmere throws are undeniably over. But when being thrifty and creative is essential, few do it better than Moschino, whose ingenious invites have almost as big an impact as the catwalk itself. This year, the house of cheek whet our appetites in an entirely original way.
For tomorrow’s show, each showgoer received a plain brown envelope in which she a found a worn-out exercise book of La Ricetta Mediterranea that opened up to reveal a set of handwritten recipes authentically stained with tomato sauce and wine, a few pressed flowers, and a wooden spoon that will lead them to their seats.
Amazingly, after careful study, we realized that most of what we were looking at was actually fabricated! Backstage yesterday at Cheap & Chic, Rosella Jardini wasn’t giving away any of Moschino’s culinary couture secrets. “The show is going to be very gourmet,” she slyly revealed.