4 posts tagged "Rupert Sanderson"
Twenty-five years after the opening of its flagship on London’s Fulham Road, Joseph is finally staging its first runway presentation on London Fashion Week’s official schedule. Next week’s presentation just one component of the quarter-century birthday celebration—another crucial part is the launch of a capsule collection that fetes all things Joseph. With contributions from six designers, the range will be available at the Fulham Road store starting February 15.
Balmain, Jil Sander, Giles Deacon, Jonathan Saunders, Rupert Sanderson, and Joseph creative director Louise Trotter all hit the drawing board to create limited-edition pieces, which debut exclusively here. “We wanted to focus on designers both past and present that reflect the Joseph ethos,” Trotter said, explaining how the company whittled down the list to six, she included. “Everyone was thrilled to be asked, and thankfully most people could make the time!”
The designers also fell into line when it came to conveying the ethos of the brand. “The guiding spirit behind each piece came from the Joseph DNA: black and white. My idea of the leather tote began with one of our most iconic pieces—the stripe carrier bag,” explained Trotter. Also included in the mix are a black-and-white dress from Jonathan Saunders, a crisp white clutch from Jil Sander, and a roaring lion’s head from Balmain.
Fashion is a notoriously unforgiving business—consider each fashion year like a dog year, so for Joseph to hit twenty-five is a watershed moment that few retailers have achieved. How does Trotter account for the popularity, never mind longevity, of the brand, given the crowded retail market? “Joseph [Ettedgui, the founder] himself was a curator of new talent. His taste and spirit are still evident in the combination of designers we offer and the unique way we buy and showcase our collections,” she said of the vision of the charismatic Ettedgui, who died in 2010. “The basic principles that Joseph set out from the beginning, which are the perfect wardrobe essentials translated into luxury fabrics, is still as relevant today as when he started. We have tried to stay true to his philosophy whilst looking forward.”
It’s no secret that designers have been looking to the animal kingdom for inspiration these days. But Rupert Sanderson’s approach is more literal than anything we’ve seen thus far. The footwear designer and his team decided to try something a bit daring for his Spring ’14 campaign, and enlisted live snakes to star in the ads.
Debuting exclusively on Style.com, the snaps depict a rainbow of snakes gliding over models’ feet and slithering up their legs. Truth be told, our first reaction was simply…yikes. But rest assured, no models (or snakes) were harmed in the making of these ads. “In the first shot, there was a lot of screaming!” Sanderson said. “But as the day progressed, everyone became so used to having the snakes around. It was more about their silhouettes and the graphic shapes they were making than the snakes themselves.”
To provide a glimpse of the snakes in action, Sanderson also created a behind-the-scenes video of the campaign (below). “We wanted something dynamic and fascinating to watch,” he said. An especially alluring clip portrays a black-, white-, and red-striped snake coiled menacingly around a model’s foot. But you know the old saying: Red touches black, you’re OK, Jack.
Rupert Sanderson’s Spring ’14 collection and campaign will launch in February 2014. For more information, visit www.rupertsanderson.com.
“I wasn’t a sneaker kid,” admits Rupert Sanderson, “but I am fascinated by trainer-nut culture. They’re speaking an entire language out there.” For spring, the designer has learned their lingo. Taking a sharp turn for the street, England’s reigning prince of the pretty, less-is-more pump will join the ranks of fashion heavyweights to present a luxury sneaker line. But he won’t be going the way of, say, Stella McCartney’s shimmering hightops or Isabel Marant’s runaway platforms. Instead, Sanderson’s kicks boast a clean, classic look that will appeal to his loyal clientele. The design goal was simple: “I wanted to make sneakers chic.” Meticulously cut, the collection runs with its designer’s tested and true minimalism while embracing the history of the fashion trainer. For instance, Sanderson has given his signature daffodil motif a streetwise update and employed gold lamé and flashes of neon for a vintage nineties feel. Considering his sneakers’ strong, simple silhouettes, soft, quilted textures, and guaranteed craftsmanship, we’d bet that trainer-nuts will soon be fascinated with Sanderson, too.
Rupert Sandersons’ spring sneakers are available for preorder at www.rupertsanderson.com.
Rupert Sanderson was knee-deep in an advertising career when he decided to drop out of the rat race and focus on feet. More specifically, as the 1990′s wound down, Sanderson enrolled himself in the shoemaking course at London’s Cordwainers College. Degree in hand, he went on to apprentice himself to Sergio Rossi and Bruno Magli. Now, seven years, two London shops, and untold pairs of shoes later, the 2008 British Fashion Awards’ Accessory Designer of the Year finds himself readying
the ad campaign of many a shoe designer’s dreams. Sanderson will be providing the footwear at Karl Lagerfeld‘s Fall ’09 show tomorrow—product placement nonpareil, as Sanderson himself is happy to admit. “It came out the blue,” he noted over a pot of tea at the St. Martins Lane hotel in London. “Karl saw a pair of my boots and he just kind of fell for them. I’m not even adapting them that much for the show.” The Sanderson bootie that Lagerfeld is using—with some light adaptation—is a concealed platform stiletto in leather with clear vinyl covering; he’s also providing the Kaiser with a concealed platform pump with some spiderweblike embellishment along the toe. “I tend to keep things pretty minimal and clean, in terms of my aesthetic,” said Sanderson, “and Karl has wanted the shoes to be a bit more accessorized. Not much,” he adds, “but in any case, what Karl wants, you know, Karl gets.”