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August 23 2014

styledotcom Are designers running out of ideas? Or are straightforward clothes a sign of times? stylem.ag/1uSNUd5 via @CathyHorynNYT

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4 posts tagged "RVCA"

The 15 Stylish Looks You Loved Most This Week

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look of the dayThis week, Style.com editors turned their attention to the trends you’ll be wearing this Fall. Our Look of the Day polls asked you to vote on everything from patched-up jeans to androgynous boiler suits, plus a Miami Swim Week round-up to get you inspired for your holiday vacations. On Monday, we rounded up a handful of utilitarian flight suits we’ve spotted of late. You voted for Hanne Gaby Odiele’s metallic number, which stood out in a sea of stilettos and couture during Paris Fashion Week in February. A close runner-up was Edie Campbell, who opted for a workwear-inspired suit last year at Glastonbury.

Tuesday, we took note of another major street style trend: patches. Laetitia Paul’s Louis Vuitton jacket covered in giant, varsity-style insignia looked especially fresh on the streets of London. Tommy Ton also spotted a girl with Dior’s patched-up mini bag, which looked cool with combat boots. We’ll be trying out the trend this fall with easy-to-wear patchwork jeans, like the ones in Christopher Kane’s Resort collection. On Wednesday, our focus shifted to the bronzed babes at Miami Swim Week, where Mara Hoffman showed another winning collection. She posed backstage with models in her super-bright, tribal-inspired suits, which took first place in your book. We saw even more bold looks at RVCA, Gottex, and Wildfox. What else was on our minds this week? Off-the-shoulder silhouettes, landscape prints, and so much more. Click here for a slideshow of the winning looks, plus a few runners-up.

Ashley Smith and RVCA Do It Up Downtown

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Ashley Smith x RVCAWhile the rest of the city was braving subzero temperatures last night, the crew in the downstairs den at Acme in New York was hot for model Ashley Smith and her first collection for California-based lifestyle brand RVCA. “You know, I’ve gained a lot of respect for designers,” Smith told Style.com. “I had no idea how time-consuming and research-oriented designing a collection would be…luckily I had this amazing team behind me.”

Her debut collection (below), which is the first of six, is full of playful separates: flouncy skirts, letterman cardigans, and cropped sweaters. “I designed the clothes around what I would want to wear and what my friends would want to wear,” said Smith, who turned up to the event wearing her designs. “And it plays on the idea of opposites—being this tomboy in Texas and the girl I am today in New York.”

According to Smith, the project came together organically over drinks at the Mercer Hotel following an introduction by photographer Mike Piscatelli. “When it happens, it just happens,” offered RVCA founder PM Tenore. “We like to work with different people of varying subcultures—whether it’s artists, designers, surfers, or skaters—and branch out. RVCA is really a platform for talented people like Ashley Smith or Erin [Wasson, a former collaborator] to showcase their passion and hard work…there’s no formula otherwise.”

Ashley Smith x RCVA

The two brought together a coterie of cool kids, including model Kyleigh Kuhn, Andrej Pejic, and Man Repeller’s Leandra Medine, as well as artists like Ryan McGinness. “It’s very fun,” Kuhn said of the designs. “Ashley has such a personality here in the downtown New York scene, and she’s breathing this new life and energy into RVCA’s women’s brand, which is exciting.”

So what can fans expect to see next from Smith? “I just finished my designs for the second collection, which is just as good as the first, if not better,” she said. “I was inspired by seventies denim…I just love denim!”

Priced between $16 and $315, Ashley Smith x RVCA will be available on RVCA’s Web site starting in August.

Photos: BFAnyc.com; Sandy Kim

Gal Power: Nasty Gal’s Sophia Amoruso on Her $100 Million (and Counting) Adventures in E-tail

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Sophia AmorusoSophia Amoruso, the 29-year-old eBayer-turned-Internet entrepreneur behind Nasty Gal, is in New York this week celebrating a pair of milestones: the e-tailer’s eponymous new ready-to-wear collection and the launch of Shoe Cult, its debut footwear line. Alexandra Richards, Emily Weiss, and Mia Moretti joined her for dinner at Hudson Clearwater last night. “This is a first for us,” Amoruso told Style.com. “Until now we’ve kind of only thrown brutish parties, which is my comfort zone.” But there’s nothing brutish about her business savvy. Nasty Gal sold about $100 million in clothing and accessories in 2012. She sat down with Style.com at the Crosby Street Hotel Wednesday afternoon to discuss her 50,000-and-counting Instagram followers, her love affair with Nike, and how the new additions will add to Nasty Gal’s bottom line.

You did the show circuit in New York last season. Was that your first time?
I’d gone a few years before. Erin Wasson was a customer when she was doing her thing for RVCA. She had bought some vintage from me, and she invited me because she was inspired by [those pieces]. It was interesting to see the full cycle, you know, “Wow, I sold vintage, and something that was inspired by it walked down the runway.” There’s nothing more encouraging than that. That was 2009. And I’ve gone the last two seasons. But I’m not a blogger; I’m not an editor; I don’t buy many of these brands. For me, it’s nice to see it in person, but I’m not sure it’s totally necessary.

Would you like to be part of the official New York fashion week schedule in the future?
There’s no plan for it.

What is your impression of the New York fashion world, as an L.A. outsider?
I’m really glad that I can come participate and meet people who are making the fashion world happen. If I were personally in New York and running my business here, I could be pretty distracted by it. It’s glamorous. But in L.A., at the end of the day I go home and hang out with my boyfriend and my poodle.

Are there designers in New York that you like or admire?
I really like old Norma Kamali. I like to know what’s going on, but personally I still wear mostly vintage. And, like our customers, I’m not really bound to only wearing one designer, or a few designers. It’s kind of a mix and match. Although I love Céline’s shoes and accessories.

So you still spend time hunting through vintage stores?
I don’t go vintage shopping in L.A. anymore. I steal stuff from our vintage department.

How important is vintage to Nasty Gal?
Vintage is a significant part of our business. It’s something like 1 percent, but at the scale we’re operating at, it’s close to a $1 million business. For a lot of people that would be good enough. Continue Reading “Gal Power: Nasty Gal’s Sophia Amoruso on Her $100 Million (and Counting) Adventures in E-tail” »

Blasblog: Don’t Mess With Texas

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When Erin Wasson claimed she was installing a mechanical bull at the Lower East Side launch party for her collaboration with RVCA Wednesday night, many thought she was bluffing. “Well, I just proved them wrong, didn’t I?” quipped the Texan when, sure enough, the bovine plaything materialized. “I don’t mess around when it comes to the rodeo.” Seeing as Wasson was wearing a T-shirt that read, “If you ain’t a cowboy you ain’t shit,” we’re inclined to agree. Hosted by PM Tenore and Opening Ceremony, Wasson’s late late-night bash (her presentation at Milk Studios didn’t wrap up until 11 p.m.) saw friends Lara Stone and Noot Seear crawling into an inflatable ring in a still officially unnamed Essex Street eatery for a tumble with the bull. “I would be willing to give it a try,” said Fabiola Beracasa. “But I don’t think it would be pretty in this dress—that would be a whole other show.”

Photo: Tucson John