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April 19 2014

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4 posts tagged "Saloni Lodha"

Saloni Lodha’s Moroccan Spring

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Last night, designer Saloni Lodha threw a party to celebrate the launch of Nomadic Interlude, David Dunan’s book of photographs of the Spring ’13 Saloni collection, as worn by Christina Kruse. Dunan, Lodha, and Kruse were accompanied on their shoot in Morocco by filmmaker Ruth Hogben, who made a moody film featuring the collection. Here, Style.com debuts Hogben’s video online.

London Parties For Fashion Week, With Dinner, Drinks, And A Few Well-Placed Torsos

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You don’t get to much shopping in the course of a busy day of London fashion-week shows. But last night, two of the city’s marquee boutiques found another way to welcome fashion weekers to town: Over in Chelsea, Joseph was hosting dinner at the store’s Joe’s Café, and back in the center of town, Browns had set up shop in the Royal Academy vaults to celebrate the store’s launch of Club Monaco in the U.K.

First, dinner. Joseph served up a nicely British repast of beet carpaccio and sea bream, one partaken of by Charles Anastase, Pat McGrath, Tamara Mellon, and Katie Hillier, as well as acclaimed chef and British-cuisine cheerleader Mark Hix. Meanwhile, over at Browns, where the likes of Tracey Emin and Sophia Hesketh could be found, Hix’s team of mixologists from his pop-up Speak Easy were treating guests to high-class cocktails, including a dangerous dark-cherry-flavored concoction. The spirit at Browns was a bit more Frenchified: The party’s host was Lou Doillon (left), and Le Baron’s André Saraiva had hopped the Channel to deejay. Or perhaps the mood was more transcontinental, what with Club Monaco being an American-owned brand, and the after-party going down at London’s recently opened outpost of the Box. Welcome to the global village.

Best to down another cherry cocktail, stop thinking about geography, and start looking at the art decorating the scene. The Royal Academy vaults had never before been opened to a private event, and the sculpture-strewn space may have been the real star of last night’s party. Vaguely creepy and seriously cool was the general verdict, and designer Saloni Lodha, who had presented her collection the previous day, was already making plans to relocate her show to the Royal Academy next season. “You think they’d let me do it?” she mused, staring up at a bank of muscular stone torsos hanging off one wall. “I mean, I don’t even know how Browns managed to pull this off. I didn’t even know this was down here!” As Doillon might have noted, après moi, le deluge.

Photo: Joe Schildhorn/BFAnyc.com

Saloni Lodha’s International Studies

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“I spent all morning buying flowers,” Saloni Lodha said at bit breathlessly at her debut London fashion week presentation. Said exotic flora were there to pretty up the classical masculinity of the Map Room at the Royal Geographical Society, where the decor runs to dark wooden map chests, portraits of African explorers, and a single, glorious seventeenth-century map that covered an entire wall. But the modified setting made perfect sense once models began to saunter out in Lodha’s Spring collection.

“I took the African body-painting rituals and ikat block prints and hand-painting to create a mélange of prints that all sort of sit together,” she explained. “But it’s all very wearable.” Indeed it was. Her easy, draped silk jersey dresses in swirling prints were served controlled and ladylike doses of embellishment in ruffles delicately edged in beads and waistbands embellished with woven raffia and copper bits. Smart little cardigans were dotted with little twists or raffia fringe or tassels of coral beading.

Transforming faraway exotica for a city girl is something Lodha’s done since she launched her collection five seasons ago and had it immediately snapped up by Harvey Nichols. (It’s now sold at Browns in London and The Webster in Miami, among others, and she’s hoping to find a New York stockist.) The cultural exchange of clothing all sourced and produced in India from Jaipur to Bangalore mirrors Lodha’s own path—Bombay native to cool London lass. And next season, she’ll be launching costume jewelry in the same vein, all made by Indian artisans but with faux stones and designs that Lodha’s Brit-girl friends like Poppy Delevingne and Charlotte Dellal should love.

Photo: Richard Young / Rex / Rex USA

Blasblog: Saloni Crossing The Atlantic

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I’m a big believer in first impressions, which is probably why I’m so excited about Saloni Lodha and her Saloni collection’s big debut here in New York next week. The first time I laid eyes on Lodha was during a Fendi-sponsored Beth Ditto performance in Paris last season; Ditto was writhing on the dance floor and Saloni was dancing on a booth. My second experience, which proved she can produce while she parties (which I always find impressive), came when Emma Watson was in New York on her Harry Potter press junket and told me about an adorable flirty red dress with big gold buttons she wore on the Today show. Turns out it was the Alexia dress by Saloni. “I didn’t have the traditional fashion school route to fashion,” Saloni explains now. “So I like the different perspective I have on it all.” Saloni’s education began in graphic design, which she studied while growing up in India. After a move to Hong Kong in 2002, she started piecing together one-off designs. In 2004, she decided to go full throttle into fashion, enrolling at Central Saint Martins in London to, in her words, “learn pattern making and couture hand sewing.” She says she was so taken by the city’s energy and creativity she set up shop there, launching a label “with my own signature style of drawing from my Indian heritage and focusing on a modern, romantic silhouette.” For Spring 2010, which will be shown on Wednesday, September 9, at 142 W. 36th St. from 4 to 7 p.m., Saloni looked to The Adventures of Hamza, a sixteenth-century Indian book version of an action story. “Hamza and his warriors wear structured and colorful draped costumes,” she explains. “The Saloni woman is a touch adventurous, but she’s not girly!” For more New York fashion week news, click here.

Courtesy of India Saloni