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July 31 2014

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1 posts tagged "Saloni"

Saloni Steps It Up For Fall

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On Valentine’s Day, Helena Christensen wore a lovely printed and draped Saloni dress to the Elle Style Awards in London. It was quite the nice little celebrity credit, but the best part? “I didn’t even know about it,” gushed designer Saloni Lodha (center, above), at her Fall 2011 presentation earlier this week at the Savile Club in London. “I didn’t give her that dress. She bought it at Matches!” But that’s not so surprising. Lodha, a charming It girl herself, makes pretty dresses that other girls—including friends like Josephine de la Baume and Poppy Delevingne, who showed up to have a gander at her new collection—want to wear.

For Fall, Lodha’s abstract prints were inspired by the northern lights and Yann Arthus-Bertrand’s book of topographical photographs Earth From the Air. She expanded her easy day dress oeuvre in two directions—adding gowns and glamour as well as more separates like pants, skirts, and collarless coats as well as more cardigans, which she introduced last season and have been already selling like hotcakes. To her credit, it all worked together coherently. Those casual pieces had a dressed-up air. She cut boyish cropped trousers in jewel-hued silks and paired them with printed blouses and a great almost sweatshirtlike knit. She paired that same slouchy, easy sweater with a gold Lurex rah-rah skirt. Meanwhile a backless black jersey gown was grounded by a leather trimmed waist.

But Lodha’s presentation is never without a bit of whimsical staging. Bringing a smile to our faces this time were a trio of stuffed flamingos, a collaboration with artist Kelly McCallum, with bling-y crystal chunks instead of salt caked onto their legs.

Photo: Courtesy of Saloni