August 31 2014

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2 posts tagged "Sandra Choi"

Casual Friday Is Every Day at Jimmy Choo


jimmy-choo“The Mayfair boy has gotten a bit comfortable and has gotten a bit daring,” Jimmy Choo creative director Sandra Choi told us after the brand’s first full-on men’s runway show in London. Citing British photographer John Deakin’s black-and-white street portraits as a starting point for the Spring 2015 collection of mint green, croc-stamped deck shoes and patent loafers, she added, “He wants to venture out, definitely beyond the center of London. There’s more grit, but he’s relaxed.”

The overall look was dressed down, partly thanks to Katie Grand, who styled the shoes and bags with easy separates. A closer look at the shoes, however, revealed thoughtful details that were anything but casual. There were shiny silver and gold sneaker soles that, apparently, are treated in such a way to prevent fade. And that multicolored airbrushed accenting applied to a high-top dubbed Belgravia was no mere runway novelty: When the shoes hit stores, no two will be identical. As for the 3-D injection molded rubber brogue ornamentation on the toe caps of a traditional lace-up, Choi described it as “pure, but rich at the same time.”

The overall street theme left little room for polished dress shoes, save for the printed jacquard slipper topped with an emerald green tassel. Those had the most refined construction of the lot.


Photo: Courtesy of Jimmy Choo

Watch the Thrones: Kit Harington to become the New Face of Jimmy Choo Man


Kit Harington

Here’s a juicy tidbit of news that should help tide over Game of Thrones fans eagerly awaiting the season four premiere on April 6. This morning, Jimmy Choo announced that Kit Harington, who plays Jon Snow in the award-winning HBO fantasy series, will star in the accessory label’s forthcoming Fall ’14 men’s campaign. In addition to modeling the latest range of shoes and bags, the ruggedly handsome 27-year-old actor will also serve as the face of Jimmy Choo Man, the label’s debut men’s fragrance launching in September. While previews of the ads have yet to be released, we wouldn’t be disappointed if they looked something like the image above superimposed with luxe leather goods. The brand’s creative director, Sandra Choi, told, “Kit has an innate confidence, an effortless presence and attitude. He has an overtly masculine style and a rebellious sense of humor as well as being a very talented actor. He is the perfect Jimmy Choo Man.”

Photo: HBO