3 posts tagged "Santigold"
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For his T campaigns, Alexander Wang tends to forgo the models for musicians. First there was Santigold and Spank Rock, then Die Antwoord, and now, for Fall, the foul-mouthed rap-and-pop darling of the moment, Azealia Banks. It’s not the first time the two have linked up. Banks was Wang’s date for the 2012 Met Gala, as well as providing the music for his Spring 2012 AW campaign with Liya Kibede. Why the move in front of the camera? “She exudes a certain rawness that makes her a very unique talent,” Wang says. “I loved working with her on this video for T Fall 2012, and think the collaboration captures a collision of energies.” Daniel Jackson directed the spot, which features Banks rapping “Van Vogue” from her recent EP 1991, with styling by Alastair McKimm. The video debuts exclusively here on Style.com.
If you’re out and about in New York City, you may already have spotted Alexander Wang’s new T campaign stars. Guerrilla-style posters featuring rockers Santigold and Spankrock have already begun papering the city. The duo follows Ashley Smith and Diplo as the new faces of T for Fall ’11, shot by Dan Jackson and styled by Alastair McKimm. They also appear in Wang’s new campaign video, a remix of Santigold’s single “Go” by Switch, Diplo’s partner in Major Lazer, debuting exclusively below.
Why Santi and Spank? “Their endless talent, incomparable energy, and most of all, down-to-earth personality make them the perfect representation for T,” Wang told Style.com. All of those qualities are on display in the behind-the-scenes video the label created surrounding the campaign, which arrives today at AlexanderWang.com. That’s not all that you’ll find on the site. The Fall ’11 T collection hits the designer’s e-commerce boutique today as well.