Celebrity casting is a mainstay of Brazil’s fashion weeks, and the country’s biggest supes—Gisele, Alessandra, and Adriana among them—often make for São Paulo when runway season comes around. This season, they were joined by a few more: Ashton Kutcher, who caused a mini-sensation when he walked the Colcci show yesterday, and the fashion world’s new [...]

“My winter collection is inspired by my summer collection,” Osklen’s Oskar Metsavaht told us at São Paulo fashion week. That last one was a minimalist take on carnival, but this season he’s reining in the samba for more somber tones. “All my work is about duality. I juxtapose symbolic, textural, conceptual, and visual opposites,” he [...]

Agyness Deyn was one of the hottest attractions last week at Saõ Paulo fashion week. In town to walk for the elegantly sporty mass-market brand Ellus, she’s also the star of their new campaign, joining a previous roster of superstars like Chloë Sevigny, Kate Moss, and Milla Jovovich. Backstage, the press was in a frenzy [...]

When it comes to creative collaborations, Melissa, the Brazilian company that has elevated the plastic shoe to lofty heights many miles above the jelly, could give Marc Jacobs a run for his money. Each season the company commissions a creative type—from Vivienne Westwood to the Campana Brothers—to design a custom pair of shoes. Under the [...]

While the rest of the fashion world is reeling, the mood here in Brazil isn’t quite as fearful. Thanks to a robust domestic market, which accounts for around 97 percent of apparel sales, and high government taxes on imported brands, the Brazilian fashion industry has been able to offset some of the impact of contracting [...]