16 posts tagged "Sasha Pivovarova"
Candice Swanepoel’s tightrope walk between capital-F fashion and Victoria’s Secret stardom continues. The gorgeous South African is the latest model to take the reins (and the camera) for Rag & Bone’s ongoing DIY campaign, joining the ranks of Lily Aldridge, Sasha Pivovarova, Miranda Kerr, Edita Vilkeviciute, and Abbey Lee Kershaw. For her assignment, Swanepoel shot in Brazil and Bora Bora—frequent destinations for editorial favorites, perhaps, but less-visited locales for many of the rest of us. The brand is offering this consolation, at least: It’ll seem a little balmier in Manhattan when the campaign, which launches digitally tomorrow, hits Rag & Bone’s Houston Street billboard this week.
If there’s one thing a top model knows, it’s how to work it in front of the camera—and so for its guerrilla ad campaigns, Rag & Bone has made a specialty of handing the girls the reins and getting out of the way. For the first round of the D.I.Y. Project, as Rag & Bone’s David Neville and Marcus Wainwright called the project, the designers had Lily Aldridge, Abbey Lee Kershaw, Sasha Pivovarova, and Edita Vilkeviciute snap themselves wherever the mood struck—on the beach, in the shower, over tequila shots. “The first time around we didn’t really know what we were going to get, but we ended up with truly compelling photographs from each girl; all very raw, beautiful, and at the same time quite distinct from one another,” Neville said. “The essence of the project is really flipping the traditional photo shoot on its head. We have turned the creative control over to the models and allowed them the freedom to capture themselves as they see fit. That is the glory of the whole thing; we get to see a very specific point of view, exactly how they wanted to be reflected in the images.”
The next round, debuting September 6, brings a new group of models into the fold. Miranda Kerr, Karolina Kurkova, Carolyn Murphy, Arizona Muse, Joan Smalls, and Candice Swanepoel are in front of the lens for the Rag & Bone/JEAN collection. Fellow supe Helena Christensen shot Kurkova (above) for the project in the fishing village of Ischia, Italy, where the two were for the Ischia Film and Music Festival. “It was a magical time,” Kurkova told Style.com. “We watched films on an outdoor movie screen just off the sea at night and during the day went sailing, kayaking, swimming in the ocean with my family. It was a perfect place to shoot as it’s a fishing village with lots of charm, character, beautiful views, and salt-of-the-earth people.”
Louboutin And YSL Bare Their Soles, Sasha Pivovarova Teams Up With Timberlake, Remembering Amy Winehouse, And More…
The Christian Louboutin and Yves Saint Laurent red shoe battle continues. After a long day of examining YSL’s all-red pump from the Resort ’11 collection and comparing it to Louboutin’s trademark red soles, Judge Victor Marrero decided he needs more sole-searching time in order to make the final decision as to whether YSL is allowed to continue selling the pump. [WWD]
Model Sasha Pivovarova is bringing sexy back to the big screen in her acting debut alongside Justin Timberlake. She will play JT’s mother-in-law in the sci-fi film In Time, which also stars Amanda Seyfried, Cillian Murphy, and Olivia Wilde. [Vogue.U.K.]
Could another supermodel also be making a move to movies? Miranda Kerr was seen meeting with Harvey Weinstein in New York last week, but it turns out they were discussing her role as judge on the upcoming Project Runway All-Stars series, along with Weinstein’s wife, Georgina Chapman of Marchesa. [Page Six]
The world continues to react to the sad news that nouveau soul singer Amy Winehouse was found dead in her London home on Saturday. The singer, famous for her beehive ‘do, thick black cat-eye liquid liner, and innumerable tattoos, made her mark on fashion when she served as a muse to Karl Lagerfeld for his December 2007 Chanel show (Lagerfeld called her a “style icon”) and wowed the crowd at Paris fashion week when she performed at the opening of Fendi’s Avenue Montaigne store. [WWD]
For its guerrilla campaign://www.style.com/stylefile/2011/01/edita-abbey-sasha-and-lily-take-it-to-the-streets/">a little teaser video to whet your models-in-hot-weather appetite. Now check out the exclusive debut of the full video below, shot by the models and their friends on location. Should more snow be on the forecast for this weekend, you can at least imagine a sunnier (and more Sasha and Edita-filled) clime. The DIY project gets its own Web site this February 7 at www.rag-bone.com.
Edita Vilkeviciute, Abbey Lee Kershaw, Sasha Pivovarova, Lily Aldridge. Sounds like the makings of a flashy ad. In fact, all four top models posed for Rag & Bone’s first-ever campaign. The difference is, they took the shots themselves or posed for pals in their living rooms and showers or on vacation. Marcus Wainwright and David Neville dreamed up the D.I.Y. project with Laird & Partners, and New Yorkers who braved the snow banks this morning might have seen the wild postings around town. When Marcus and David say D.I.Y., they mean it: The designers themselves took wheat paste to poster. On top of that, some of the ads look a lot like the flyers cleaning ladies, dog walkers, and the guitar teacher Dan Smith post with their contact numbers on the bottom, only these list the Rag & Bone Web site. Online, you’ll find more pictures of the models along with bonus material like their playlists and recipes. “They were all given the same remit, but they all turned out so different,” says Wainwright. “We think they’re really representative of each girl’s character.” And that works for the brand. “Putting clothes together in your own way, having your own style—that’s something that resonates with us,” he adds. Later this year, customers will be able to post pictures of themselves wearing Rag & Bone to the Web site. Check out a teaser video about the project and more exclusive shots direct from the girls’ digi-cams, below. Continue Reading “Edita, Abbey, Sasha, And Lily Take It To The Streets” »